Category Archives: IRP Commerce

Digital Growth Using IRP Commerce

ELIZABETH ROSE

A Story of Digital Growth an IRP Commerce Case Study

Retailer Embraces eCommerce Excellence

A Trusted Fashion Retailer Embraces eCommerce Excellence

Elizabeth Rose is a long-standing independent fashion boutique with a strong high street presence in the historic town of Tenterden, Kent. With a legacy of exceptional customer service and a carefully curated designer collection, the brand has earned a loyal customer base both in-store and online.

Elizabeth Rose partnered with IRP Commerce to take its online business to the next level. The transition to the IRP platform wasn’t just a technical upgrade — it was a strategic decision that would shape their digital future.

Why Elizabeth Rose Chose IRP Commerce

With an increasing shift in retail from bricks-and-mortar to online, Elizabeth Rose recognised the need for a platform that could drive real revenue growth while aligning with their values of quality and service. The IRP offered more than just an eCommerce solution — it delivered a complete commercial framework focused on measurable success.

Elizabeth rose fashion

Real Results

Since adopting IRP, Elizabeth Rose has:

Grown its online business significantly year over year

Achieved reliable, data-driven performance tracking

Benefited from consistent support and strategic guidance

"Despite the challenges of the lockdowns, Elizabeth Rose didn’t stand still behind the scenes. We used the time strategically to re-platform to the IRP and launch a new, user-friendly website that better aligned with our business goals. The IRP is much more than a shopping platform, it has all the analytics and trading tools we need to make Profit. The response from our customers and our staff has been overwhelmingly positive, and we’re absolutely delighted with the outcome."

Helen Pritchard, Managing Partner, Elizabeth Rose
Helen Pritchard, Managing Partner, Elizabeth Rose
Retailer Embraces eCommerce Excellence

Why Elizabeth Rose moved to the IRP

Under the direction of Helen Pritchard and Michael  Busby, the Elizabeth Rose team looked for an eCommerce agency and platform partner that might help them with their growing sales. Elizabeth Rose was able to take advantage of the increase in online demand by using the IRP platform to leverage the popularity of the “Helen for Home” social media videos.

Importantly, the platform made it possible for Elizabeth Rose to efficiently control traffic expenditures, guaranteeing that profitability was preserved despite the rapid expansion.

"As someone with an accountancy background, I related to IRP's understanding of online retail. Other providers spoke in terms I couldn’t connect with. IRP spoke my language: sales, margin and gross profit. They helped me understand the impact of variable traffic spend and, most critically, how to ensure net profitability. IRP's version of eCommerce made sense. The key distinction between traditional and online retail is traffic spend - and IRP technology allowed us to manage and control it effectively."

Michael Busby, Managing Partner, Elizabeth Rose
Michael Busby, Managing Partner, Elizabeth Rose
Focus Ecommerce Partners with IRP Commerce

The Power of the IRP Commerce Platform

Elizabeth Rose sales grew by over 300%, with net margins remaining strong and profits maximised. This impressive growth is largely attributed to the strength of the IRP partnership model and the unique performance-driven platform.

Elizabeth Rose selected Focus eCommerce as their agency partner, recognising their proven track record. Headquartered in Colchester, Essex and led by Ivan Latter, Focus eCommerce has a strong background in retail, making them an ideal strategic partner for Elizabeth Rose.

"The IRP enables Agencies to advise clients based on channel performance. Our success in securing - and keeping - the Elizabeth Rose contract came from consistently delivering the outcomes and services they needed. This has evolved into a strong, mutually beneficial partnership. At Focus Media, we believe in the Net Profit message and we are committed to innovation and delivering continued success for Elizabeth Rose and all our IRP Merchants."
Ivan Latter
Managing Director, Focus Ecomerce

Explore What IRP Can Do For You

Whether you’re a boutique or a growing brand, IRP empowers you with the tools, insights, and support to turn your eCommerce into a major revenue channel. Let us show you how.

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IRP Commerce vs Shopify

IRP Commerce vs Shopify

IRP Commerce vs Shopify

A merchant ran parallel IRP Commerce vs Shopify comparison selling the same products and using the same services – to allow a rare direct comparison.

About Electrical World

From humble beginnings in 2009, Electrical World have outgrown the small shed at founder John’s home to become today’s ambitious company supplying electrical, home and garden products worldwide. A growing business meant new issues to overcome – warehouse expansion, logistics, customer support, ecommerce platforms and thousands more products to sell online – all whilst trying to control costs and protect profits.

When IRP and Shopify go head-to- head in real world Ecommerce - what was the outcome?

Electrical World is located in County Fermanagh, Northern Ireland – but their remote location was no barrier to their ecommerce ambition and drive of owner John Coalter.

John commented, “There are a lot of decisions to make in ecommerce. Electrical World wanted the platform that delivered us the most sales and profits.  We were unsure what the best platform was – against IRPs advice – we ended up running IRP and Shopify side by side for nearly 3 years.”

“We quickly learned a lot about ecommerce platforms in the real world.  We had ambition, so it all came down to which platform – IRP or Shopify – was going to deliver us the most sales and profit.”

Why us

“We ran two parallel sites for nearly 3 years - one on IRP, one on Shopify.”

John Coalter, Electrical World CEO

IRP Commerce

IRP Commerce vs Shopify Comparison

When you line up two – on the surface – similar sites selling the same products and using the same services – which one comes out best?  By ‘best’ – John means only one thing – which one made the most profit for the Electrical World?

John commented “Features are much the same on platforms.  But it is the things that cannot be seen that drive the revenue growth – internationalisation, trading information, shopping feeds and email marketing – then of course traffic from PPC etc. and the ease of doing all of this.”

Why us

"WHICH IS THE BEST PLATFORM? The one that delivers the most profit."

John Coalter, Electrical World CEO

IRP vs Shopify Real World Comparison

“The power of IRP meant we could access international markets immediately on one storefront. The implications and depth of this issue started to become apparent very quickly and IRP made it simple and financially viable for us. IRP Feed Manager opened the door to 40+ Google Shopping Channels.”

“IRP Email Manager allowed us to then attack these markets and get our Customer Lifetime values up and our costs down – without any additional complexity or plugins. We could then closely track profits and traffic costs on Trading Terminal – this ability was invaluable for trading.”

“Shopify Apps were supposed to solve the same problems – but the time and money trying to wire together what was needed proved to be too much for us. We spent a lot of time on Shopify – thinking 30 apps later we would find the answer. In the end I just realised apps are not an answer.”

“IRP was global immediately - it allowed us to wire up the distribution of data to Google Shopping and other key channels on Day One"
John Coalter

The Monetary Results - 2.47X more Sales on IRP

John continues, “We put serious time and resources into both systems. The differences are subtle but had profound impacts. We got to a point where we had to pull the plug on the loser. It is challenging to run even one shop well and we had to focus all our energy where we made the most money.”

“We lost time but what we learnt was not possible to know in advance – the ultimate result of a platform for Electrical World is simply Sales and Profits.  IRP delivered 149% more sales for us – therefore Electrical World chose IRP.”

Charts and Data on Shopify vs IRP Head-to-Head

Up  IRP 149% More Sales Up IRP 2.4X More eGross Profits Up IRP >10X Export Sales

IRP Delivers Growth

For Merchants Ultimately it's about Profit

What drives success in ecommerce for merchants is first-party data, ecommerce technology, services and a trading ethos all wrapped in a will to win by taking market share.

IRP is Built Merchant First

IRP is a paradigm shift putting the Merchant First

Conclusion

Other ecommerce platforms think of their own profits first which drives their strategy and product roadmap – with  their shareholders and investors needs coming first. 

“IRP is a paradigm shift in ecommerce thinking by putting the MERCHANT FIRST.”

“IRP invested over £30M in the Platform. That RnD went into the single concept of Merchant Profit – making IRP a highly effective global trading platform.”

Dan Loughlin, IRP CEO

From the approach to International Sales and Feed Management, to a performance Service Marketplace, IRP delivered where it matters most – in Sales and Profits. Visibility and control sets us apart from other platforms.

Dan Loughlin Commented:  “We would love to have a competition with Shopify and others head-to-head in real time.  We have ideas on how that can happen. The platforms can show in front of the whole world their true ability to drive Merchant Profit.“

Connecting People, Data & Profit

IRP Products are built MERCHANT FIRST

Contact

Book your demo today

Book a Demo

info@focusecommerce.co.uk

About the data and results

IRP advised Electrical World against running a second platform to compete with IRP but the merchant was determined to run parallel sites.

Electrical World ran two parallel sites, Phairs.com and ElectricalWorld.com, from August 2020 to August 2023.  The sites were selling the same products and using the same service providers for Design, PPC, Facebook and Email Marketing.  Electrical World believed Shopify would transform sales and set up a Shopify site in parallel – the plan being to fully replatform to Shopify.

Both sites were built to generate revenues with the same team behind them.  Both sites had equal ROAS based budgets. The Shopify site, Phairs.com, had an additional major advantage being the companies main focus for the 3 years in question.  It also had marketing literature inserted to all marketplace orders. 

Metrics like Conversion Rates, AOVs and CLVs were all examined – these varied overall due to the platforms differing abilities to access different markets . These core metrics were seen as inputs into an accounting format – with profit as the key objective. 

The data is real and has been verified by a number of independent third parties.  The full information may be supplied to third parties by request and authorisation from the owners. No party has received any payment for their part in this case study.

Since giving up on promoting parallel systems – Electrical World’s sales have increased by over 200% on IRP.

Website Development with 12 Months Free Hosting

Website Development with 12 months FREE Hosting

Are you ready to take your online presence to the next level? At Focus Ecommerce and Marketing, we specialize in crafting bespoke websites on two of the most powerful platforms in the digital realm: Shopify and WordPress. Whether you’re an ambitious entrepreneur or a seasoned business owner, our expert team is here to turn your vision into a stunning reality.

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Special Offer
WordPress

WordPress Development

Renowned for its versatility and customization options, WordPress is the go-to choice for building dynamic websites and blogs. With thousands of themes and plugins at your fingertips, you can create a truly unique online presence that reflects your brand’s personality and resonates with your audience. Plus, with its user-friendly content management system, managing your site has never been easier.

Shopify Development

As a leading ecommerce platform, Shopify offers unparalleled simplicity and scalability. From sleek storefronts to seamless checkout experiences, Shopify empowers businesses of all sizes to thrive in the competitive online marketplace. With its intuitive interface and robust features, you’ll have everything you need to showcase your products and drive sales.

Shopify-Development

Products Built for Profit

Fully Featured Platform with No Development

Website Development

Custom Design and Development:

Whether you're starting from scratch or looking to revamp your existing site, our talented designers and developers will create a visually stunning and highly functional website that sets you apart from the competition.

Ecommerce Integration

Ecommerce Integration

Ready to take your online store to new heights? We'll seamlessly integrate Shopify or WordPress with your ecommerce platform, ensuring a smooth shopping experience for your customers and maximizing your sales potential.

Responsive Design

Responsive Design:

In today's mobile-first world, it's essential to have a website that looks great on any device. Our responsive design approach ensures that your site is optimized for desktops, tablets, and smartphones, providing a seamless user experience across all platforms.

SEO Services

SEO Optimisation:

Stand out in the crowded digital landscape with our comprehensive SEO services. From keyword research to on-page optimization, we'll help you climb the search engine rankings and attract more organic traffic to your site.

Special Offer

special offer

Ready to elevate your online presence with a stunning website on Shopify or WordPress? Contact us today to schedule a consultation with one of our expert developers. Together, we’ll unlock the full potential of your online business and help you achieve your goals. Let’s build something amazing together!

 

 

Terms & Conditions

  • WordPress site must be hosted with Focus Ecommerce.
  • WordPress hosting applies to Focus Ecommerce Basic package.
  • Shopify hosting applies to Basic package.
  • Site cannot be moved to another provider within the initial 12months.
  • Additional costs my apply.
  • Focus Ecommerce reserves the right to withdraw the offer at any time.
Full Terms

Low Setup Fees

Low Cost of Ownership

Future Proof Platforms

Built for Profit

Success Stories:

From beginning to end, working with Focus Ecommerce was an absolute delight. Their team showed a profound comprehension of our vision and objectives, and they contributed a degree of creativity and knowledge above and above what we had anticipated
Alan Crawford CEO at Environelle
What impressed us most was the scalability and reliability. As our business grows, we're confident Focus Ecommerce can scale with us, ensuring maximum uptime and performance.
Elizabeth Rose Fashion| Focus Ecommerce
Michael Busby, Director, Elizabeth Rose Fashion
Have nothing but great things to say about Ivan. He has helped me take my business to the next level in terms of marketing, social media, expansion and growth. Honestly. I would still be poodling along if Ivan hadn't given me a well needed push. Strongly recommend
Jessica Curtis Director at The Costumier

A Deep Dive into IRP Commerce

IRP Commerce

Unleashing Ecommerce Potential: A Deep Dive into IRP Commerce

A profit centred ecommerce platform with all the Products, Modules, App Store and Integrations for global success

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IRP Commerce
IRP Commerce intergation

IRP Commerce

In today’s fast-paced digital landscape, the success of an ecommerce business hinges on its ability to adapt, innovate, and stay ahead of the curve. Enter IRP Cloud Commerce – a powerhouse in the realm of ecommerce solutions, revolutionizing the way businesses operate and thrive online. In this blog post, we’ll take a closer look at this ecommerce platform, exploring its features, benefits, and why it’s a game-changer for businesses worldwide.

The Power of IRP Commerce

At the heart of the IRP eCommerce platform lies a robust and versatile platform designed to meet the diverse needs of modern ecommerce businesses. From seamless storefront design and intuitive product management to powerful marketing tools and insightful analytics, profit centred ecommerce platform  offers a comprehensive suite of features to drive growth and maximize ROI.

The single % transaction fee structure is a stable and guaranteed structure that covers hosting, performance, platform enhancement and support leaving you to focus on trading

IRP

Products Built for Profit

Fully Featured Platform with No Development

AI

AI-Powered Personalization:

One of the standout features of is its advanced personalization capabilities. By harnessing the power of artificial intelligence, the platform delivers tailored shopping experiences that resonate with customers on a deeper level, increasing engagement, loyalty, and ultimately, conversions.

Multi Channel Commerce

Multi-Channel Integration:

In today's omnichannel world, reaching customers wherever they are is crucial. The IRP Marketing Cloud enables seamless integration across multiple channels, including online marketplaces, social media platforms, and mobile apps, ensuring a cohesive and consistent brand experience across every touchpoint.

Data-Driven Insights:

With the IRP Trading Terminal, data isn't just information – it's actionable insights that drive informed decision-making. From detailed sales reports and customer analytics to predictive forecasting and trend analysis, the platform empowers businesses to stay ahead of the competition and capitalize on emerging opportunities.

Scalability

Scalability and Flexibility:

Scales effortlessly to meet your growing needs. With flexible customization options and robust infrastructure, the platform adapts to your business requirements, providing a solid foundation for long-term success.

IRP Commerce

Conclusion:

In conclusion, IRP Commerce isn’t just a platform – it’s a catalyst for ecommerce success. With its innovative features, powerful tools, and unwavering commitment to excellence, it is revolutionising the way businesses operate and succeed online. Whether you’re looking to increase sales, enhance customer engagement, or streamline operations, the IRP package is the ultimate partner for unleashing your ecommerce potential.

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Low Setup Fees

IRP Commerce Cloud provides all the functionality you need out-of-the-box.

Low Total Cost of Ownership

Single % transaction fee structure is a stable and guaranteed structure.

A Future Proof Platform

IRP Cloud Commerce is the only platform built with a MERCHANT FIRST profit-based approach.

Built for Profit

Maximise profits and help you outperform your competition

Success Stories:

The IRP has enabled Camping World to be a profitable multichannel retailer. Its systems and software has enabled us to grow the business and the efficiency of the service has enabled our sales team to give necessary information directly to customers
Camping World
Michael Cloake, CEO, Camping World
Choosing IRP platform for our ecommerce needs has been a game-changer. Their team's expertise and commitment to our success stood out from the start. What impressed us most was the scalability and reliability. As our business grows, we're confident IRP and Focus Ecommerce can scale with us, ensuring maximum uptime and performance.
Elizabeth Rose Fashion| Focus Ecommerce
Michael Busby, Director, Elizabeth Rose Fashion
I have worked with various companies over the years on website replatforming projects and the team at IRP have been the best team by far. Their attention to detail and open communication throughout the project ensured we hit our go-live targets. It is fantastic to have the new website live and trading
Anns Cottage
Luke Fox, Ecommerce Manager, Ann’s Cottage
Irp Commerce and Focus Ecommerce

Ready to take your ecommerce business to new heights?

Explore the possibilities with IRP Commerce and Focus Ecommerce and embark on a journey of growth and success like never before.

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Bringing Trading Data to the Centre of Decision Making in IRP Version 8.8.0

Commerce Cloud

Bringing Trading Data to the Centre of Decision Making in IRP Version 8.8.0

IRP keeps making data investments to deliver precise  trading data for increased visibility and control..

Commerce Cloud Version 8.8.0 is a large software release and contains an upgrade to the latest PayPal version, enhancements to Marketing Cloud, Feed Manager and the release of the Daily Trading Profits email.

 

IRP Commerce Cloud continues to invest in data to bring accurate trading data to the centre of decision making.

 

The focus on efficiency, increasing visibility, controlling merchant costs and increasing sales is critical to current and future IRP platform thinking and development.

PayPal Gateway Rebuilt in Partnership

PayPal part funded this 3 month development project deepening our partnership with this key Technical Partner.

The latest version of PayPal brings new merchant opportunities as well as improved user experience, more payment options and increased conversion potential. Online shoppers still have the ability to checkout directly from the basket or in the checkout flows, but they now have additional payment options like Pay Later. This is PayPal’s own implementation of the popular ‘Klarna’ method of paying for purchases.

The latest PayPal version works seamlessly with your IRP (whether desktop, mobile or tablet) and should help with your customer conversion while reducing payment failure rates.

 

Highlights included:

  • Increased Conversion
  • Improved UX
  • Pay Later Options
  • PayPal Credit Cards
  • Wide Range of supported Countries
  • More Currencies Supported
  • Alternative Payment Methods
IRP Commerce

Commerce Cloud Contribution to Sales

IRP Commerce Cloud contributes an unrecognised 70% of Merchant’s revenues.

Marketing Cloud delivers huge value to merchants all contained within the transaction fee. First Party systems are critical for the future of ecommerce – and no other system has an email campaign product and a feed management tool built directly into the core platform.

IRP saves merchants from significant additional costs for plugins and 3rd party systems providing features directly in your IRP. An email system, such as Klaviyo, may cost merchants an additional £2,000-£3,000 PER MONTH on top of monthly transaction fees. Whereas Feed Manager is simply an unmatched product in scope – and a large number of plugins cannot cover the 40+ Shopping feeds that IRP provides out-of-the-box in Feed Manager.

Merchants can now see ‘contribution to sales’ when entering the Marketing Cloud for IRP Core products – Email Manager and Feed Manager. This is important to Merchants as they strive to maximise the sales from email campaigns (Email Manager) and expand their product visibility and international traffic (Feed Manager).

 

Highlights included:

  • Last 30 Days Sales
  • Last 30 Days % Sales
  • YTD Sales
  • Domestic v International
Paypal

Feed Manager

One of the most important powerful features of an IRP Commerce Cloud is Feed Manager. It currently generates over 50% of Merchant sales to all world regions. Feed Manager provides unmatched product distribution with instant access to 40+ Google Shopping and Facebook feeds ready to use and internationally configured.

We’ve invested in Feed Manager UX, making it much easier to use and understand. Expand your international reach by easily enabling inactive feeds and viewing the contributions to your active feeds.

Simply click the Marketing Cloud logo at the top of your IRP to get started.

Highlights included:

  • Improved UX
  • View your Active Feeds
  • Easily enable feeds
  • Sales contribution last 30 Days
  • Check your Partner ID’s
  • Check Feed Status
  • Copy your Feed URLs
  • Set Restrictions and Exclusions

Trading Profits Daily Email

The IRP platform has unique capabilities in tracking sales and attributing costs. This offers ‘tight control’ of ecommerce business. We continue to leverage first-party data in ‘Trading Profits’ for merchant benefit.

Merchants will receive a daily ‘Trading Profits’ email showing the previous day’s sales total and associated traffic costs.

‘Trading Profits’ shows how Traffic, Conversion and AOV mathematically make the sales number – and how the traffic costs impact profitability. ‘Trading Profits’ also shows your traffic service provider performance with direct access to the IRP Service Marketplace.

 

‘Trading Profits’ is another innovation on our journey to IRP Version 9 – where IRP will bring merchants more visibility and control to sales growth, traffic costs and profitability.

 

Don’t hesitate to contact us if you have any questions about any of the features in this release.

Commerce Cloud Fully Featured Platform with No Development

In one package, and for one fee, IRP brings together everything you need to drive sustainable and profitable growth.

 

There are many ecommerce platforms to choose from. But the IRP Commerce Cloud is the only platform built with a MERCHANT FIRST profit-based approach.It’s the future of ecommerce.

It’s time to talk to IRP about how we can grow your traffic, increase sales, control costs, maximise profits and help you outperform your competition.
Request a Callback
IRP Commerce Admin

ECOMMERCE SOLVED

Solving ECOMMERCE with Real Time Calculation of Sales, Margins and Net Profit

The IRP platform effectively solves eCommerce by demonstrating novel technology that calculates merchant net profit in real time.

Download our WHITEPAPER

IRP Commerce

IRP COMMERCE

IRP Commerce is on of the fastest growing ecommerce platforms, seamlessly combining sales channels and digital marketing channels into one central system.

The IRP approach to ecommerce includes the following critical elements: an award-winning, enterprise-grade ecommerce platform and a network of performance-rated digital specialists.

IRP Commerce Cloud

The IRP Commerce Cloud has all of the tools and features you’ll need to revolutionise your business. There are no pricey third-party plugins or software development required.

  • IRP Shopper – Secure, cloud-based and preloaded with the latest conversion and revenue-focused ecommerce features. Providing Multi-lingual, multi-currency, international sales ready to create an unbeatable experience. Featuring a simple administration console and is comprehensive and intuitive, enabling you to control every aspect of ecommerce using one central system.

  • IRP Trading Terminal – Fully connected with the IRP and employs statistics and machine learning to transform your data into revenue-generating, profit-boosting actions in real time. Allowing you to recruit, convert, and retain more consumers with the help of powerful prediction capabilities.

  • IRP Marketing Cloud – No need for expensive third-party email systems. A-fully integrated suite of email remarketing tools helping you stay connected and personal with your customers and grow your sales. Plus, Instant access to over 40 Google shopping feeds that are ready to use and internationally configured.

  • IRP Marketplaces – Instant access to Amazon and eBay, domestic and international. Simple management of stock to control all selling touchpoints.
IRP Commerce admin

Enterprise Solution

Which ecommerce platforms you use is usually a matter of personal preference, often down to the fact you’ve used it previously or its been recommended.

However, ecommerce software is one area of computing where the outcomes of different platforms can result in significant variances in sales and profitability. In fact, the ecommerce platform is frequently the deciding element in online success, therefore it’s crucial that a company selects the right one.

IRP Commerce is the correct solution for thos ambitious retailers looking to expand globally.  IRP is an enterprise level ecommerce platform designed to help develop and implement a proven commerce strategy for sustained growth for small to mid-market upwards retailers. A fully-integrated multichannel solution which combine multiple sales channels, award-winning international reach and a comprehensive set of features and tools.

IRP Commerce cloud

Stable & Scalable Architecture

IRP connects your consumers’ digital and physical touch points, allowing your multiple sales channels to integrate in real time, such as web, stock control, EPOS, phone, and mobile.

It’s a rock-solid infrastructure that’s designed to scale and handle large transaction volumes.

Secure Cloud Technology

IRP software is hosted in the cloud. The IRP itself is based on Microsoft technologies on an SQL Server Database. The IRP platform application is programmed on the .Net framework.

All you need is a broadband connection and a browser. There is no requirement for any software to be installed on your devices to run the IRP.  The IRP is also PCI Level 1 compliant – this means a maximum level of security for your data and credit cards.

Centralised Administration

Featuring one centralised administration area operating all the functions of IRP commerce. Completely secure and Admin rights are governed by role-based permissions.

Comprehensive Features

The IRP is packed full of features that help you to build a world class website.

Multichannel Coverage

Combines sales channels and digital marketing channels with a centralised system. IRP makes life simple for ecommerce managers and more opportunities maximises sales.

The IRP commerce solution encompasses web, mobile, telesales, till, stock control, B2B and digital marketing.

Web

Incorporating a world-class ecommerce website equipped with all the functions, features, and integrations required for creating a successful online business. Including everything from inventory management, order processing, customer relationship management (CRM) and advanced reporting, to a full range of sales & marketing tools.

The IRP supports multiple languages, currencies and tax calculations for true international expansion. The IRP has connections to many of the key players in the ecommerce industry. Integration with Google, AWIN, Trustpilot, Royal Mail, Parcelforce, Realex, PayPal and Worldpay means you join a connected commerce world right from the start. Ecommerce is continually evolving, the IRP platform ensures you’re kept up-do-date with key developments.

Mobile

Incorporating a world-class ecommerce website equipped with all the functions, features, and integrations required for creating a successful online business. Including everything from inventory management, order processing, customer relationship management (CRM) and advanced reporting, to a full range of sales & marketing tools.

The IRP supports multiple languages, currencies and tax calculations for true international expansion. The IRP has connections to many of the key players in the ecommerce industry. Integration with Google, AWIN, Trustpilot, Royal Mail, Parcelforce, Realex, PayPal and Worldpay means you join a connected commerce world right from the start. Ecommerce is continually evolving, the IRP platform ensures you’re kept up-do-date with key developments.

Telesales

IRP’s easy to use Telesales feature enables your call centre or customer services team to process phone orders seamlessly or take over a customer’s basket at the touch of a button. Your IRP fulfilment system receives all order information and customer information immediately. No more unnecessary uploading order and stock information.

Till

The IRP comes with a fully integrated EPOS system that lets you use numerous tills in different locations. Save time and costs with the ability to manage stock and customers, thus impacting on your bottom line. Vary prices by location and your vouchers and loyalty schemes can be unified across all stores and online channels. The software is powerful, but it’s also user-friendly and simple for staff to learn.

Stock Control

A feature-rich stock control system delivers benefits to your business. Including: ensuring you stock the items your customers need, increasing your stock accuracy and helping you deliver goods on time. Bring all your sales channels together into one efficient, cost-effective central stock database.

B2B

The IRP comes fully equipped with a B2B platform that facilitates trade relationships, suitable for all wholesaler, distributor, reseller and manufacturer requirements. This includes multiple customer accounts and pricing on the same platform as well as volume purchasing and pricing options. The IRP offers business software for business intelligence across all levels of the supply chain.

Digital Marketing

As well as all the web, mobile, telesales, EPOS and B2B channels, the IRP comes with a full set of Sales & Marketing features and tools allowing for advanced email marketing and PPC management as well as exposure on search engines, affiliate networks, shopping comparison sites, marketplaces and social networks. – For more details on marketing Click here

IRP Commerce | Focus Ecommerce And Marketing

A System You Can Trust

Making money is the goal of any business, and the IRP will assist you in maximising your sales potential. The IRP has transacted over £1,000,000,000 of revenue for companies online.

The IRP is a reliable platform you can trust, so whether you need a single or multichannel solution, the IRP always keeps you in complete control of your business.

Strikingly

Strikingly Easy, Beautiful Websites In today’s digital age, having a...

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Replatforming – What is it and why is it important

Replatforming – What is it and why is it important

Replatforming is a method that can make any web developer or e-commerce manager nervous, but if approached correctly, it can be extremely beneficial to your business

Digital technology advances at an alarming rate, this poses a significant challenge for companies that operate online and need to stay on top of the latest emerging trend or technique.

As a result, a website’s or mobile app’s shelf life seems to be getting shorter and shorter. This isn’t really a major problem for a brochure-ware site because redesigns can be implemented with minimal effort, although at a cost.

However, handling updates and redesigns for more complex sites and web applications becomes more complicated. E-commerce sites are a great example of this.

This is where the concept of replatforming emerges. This is the procedure for transferring an ecommerce site from one platform to another.

Replatforming – What is it and why is it important?

Why replatforming might be necessary:

Failing legacy systems

Many businesses launched bespoke services in the early days of e-commerce, when “off-the-shelf” solutions just didn’t cut it. However, updating these customised systems has become difficult and costly over time.

New features needed

A desire to incorporate new functionality in a more productive manner will be linked to this last point. Older platforms also fail to keep up with the demands of expanding companies, while modern platforms are more “futureproof.”

A fresh start

It can sometimes be best to start over from the beginning. Starting with a blank sheet of paper is advantageous in other ways as well, since company goals and priorities are often different than they were when the original site was built. Even if you’ve decided to stay with you some platform provider can it be beneficial to start again to clear out some of that legacy coding.

Outsourcing website development

Moving from an in-house development environment to a hosted or fully managed platform might be enough of a justification to make the switch, as it reduces long-term costs and complexities.

Integration

E-commerce sites are increasingly being asked to integrate with a variety of complicated and sophisticated partners and third-party systems.

Many platforms now have these features built-in as plugins, eliminating the need for time-consuming development work.

Although replatforming will entail a financial investment, the long-term return on investment would be significant when compared to what was previously in place, not to mention the additional features and functionality that will be available.

Outsourcing website development

Moving from an in-house development environment to a hosted or fully managed platform might be enough of a justification to make the switch, as it reduces long-term costs and complexities.

Outsourcing website development​

Replatforming - A better approach?

However, there are a few items to consider before embarking on a replatforming strategy:

Website build cost

Don’t plan to pay the same amount for your new platform today as you did five years ago for making your website. Having said that, you’ll want to make sure your project is completely costed from the start to avoid any unpleasant surprises later on.

Likewise, you may have had your site built very cheaply, using a basic ecommerce platform, now is the time to ask yourself was that actually cost effective? Be wary of anyone offering to build you a site in a week or two and/or for a miniscule price. If it seems to good to be true it probably is.

If you want a hosted solution, keep in mind that there will be recurring costs. If possible, choose a fixed-price option, but do not forget to factor in a contingency!

Website specification

The value of developing a comprehensive specification before speaking with suppliers is linked to the previous point. Make sure you know exactly what you want from your new site and what you need right now (and in the future).

Website functionality

Be very clear about what functionality comes as part of the platform and what has to be added on (at an additional cost). Platforms like Shopify, Magento and WordPress websites with Woocommerce require many 3rd party systems, each with additional cost. Whereas IRP Commerce Cloud has all of the features you’ll need to run a successful online company. There are no hidden fees or costly plugins only a website dedicated to your sales and profits.

IRP Commerce Cloud | Focus Ecommerce and Marketing

Review internal processes

Do just look at finding a platform that matches your internal processes exactly, often it is easier to modify your processes to fit the new platform. Whilst no one likes change, sometimes its beneficial.

This is an opportunity to take a step back and consider how the company operates and whether it could be changed. Better to do this now rather than in the future when the site has already been built!

Service

While many platforms will be ‘off-the-shelf’, it’s very rare that you won’t need support or assistance, even if you plan to do the development work yourself or with another agency.

Check what support you will receive in the early days and on an ongoing basis too. Why not talk to other clients and get references?

Investigate all the options

From low-cost SaaS options such as Shopify, EKM, Bigcommerce to bespoke build and open source, there is an array of different options for ecommerce platforms. Make sure you consider them all and choose the best one for your business.

Strive to find the right ‘partner’

Are you a problem client? Are you being too demanding? Treat your suppliers well and you’ll get a better deal in the long-term with a website development service supplier.

Be wary of anyone that will offer to build you a site in a week or two and/or for a miniscule price. There are good deals to be done, but tread with care.

This is a significant, strategic investment for your business, so it’s worthwhile to investigating fully at this stage in your ecommerce development. It will finally pay off in the long run.

So that’s replatforming!

It’s definitely a strategy that more and more online businesses will have to tackle sooner rather than later, but approaching it in the right way at this stage will ensure you are better prepared for anything that might materialise in the future.

This is a significant, strategic investment for your business, so it’s worthwhile to investigating fully at this stage. It will finally pay off in the long run.

Need more advice contact us today

Phone: + 44 (0)3337729241
Email: info@focusecommerce.co.uk
MON-FRI 09:00 - 18:00
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