OFFICIAL AWIN AGENCY PARTNER

Affiliate Marketing Agency for UK Ecommerce Brands

Affiliate marketing is the one channel where you only pay when it works. The hard part is running it properly. Finding the right partners, keeping them active, stopping commission leaking to the wrong places and making sure the numbers add up.
That’s what we do. We set up, manage and grow affiliate programmes for online retailers, so you get the sales without the admin.
Book a free affiliate call

See what’s included

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£0

Awin platform fee

15% off

Awin tracking fees

Check if you qualify

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  • Awin Agency Partner
  • IRP Certified Partner
  • Shopify and WordPress specialists
  • Based in Colchester, Essex

Our affiliate management services

We run your affiliate programme day to day, like an in-house affiliate manager but without the salary.
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Programme setup and Awin onboarding

We get you live on Awin, set up tracking properly on your site and build a commission structure that rewards the sales you actually want. Already on Awin? We’ll audit what you have and fix what’s costing you.

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Affiliate recruitment

We find and approve the publishers who suit your brand. Content sites, bloggers, cashback, voucher and loyalty sites, influencers and comparison sites. We focus on quality, not volume.
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Day-to-day programme management

We approve and validate sales, keep partners up to date with offers and new products, run seasonal pushes and deal with the queries. Your affiliates stay active, and you stay out of the inbox.
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Creative and product feeds

Banners, text links and product feeds kept fresh, so affiliates always have something new to promote.
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Reporting and strategy

A clear monthly report showing revenue, cost of sale, top partners and what we’re doing next. No jargon. Just what’s working and what isn’t.

Already running a programme?

We’ll review your current setup for free and show you where you’re losing sales or overpaying.

Ask for a free review

How we run your affiliate programme

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1

Free call

We talk through your products, margins and goals, and tell you honestly whether affiliates are right for you.
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2

Setup

We get you on Awin with the fee saving, install tracking and agree a commission plan.
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Launch and recruit

We bring in the right partners and get your first affiliate sales coming through.
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Grow

Monthly reporting, regular reviews and steady changes to push revenue up and keep cost of sale down.

Why brands choose us for affiliate marketing

We're ecommerce people first

We build and run online shops for a living, on Shopify, WordPress and IRP. So we understand margins, stock, checkout tracking and what a good sale looks like, not just affiliate dashboards.

Official Awin agency partner

As an Awin partner we can get you on the UK’s biggest affiliate network for less. No platform fee and 15% off tracking fees.

Joined-up marketing

Affiliates work better alongside your SEO, email and paid ads. Because we do all of those, we make sure your channels aren’t fighting each other or paying twice for the same sale.

A small team you can actually talk to

You deal with the people doing the work. No account manager passing messages along.

CASE STUDY

+30%

Gael Force Marine grew affiliate revenue by +30% in 6 months, with cost of sale held at 10%.

“found them to be experienced, committed, extremely responsive and excellent added value”

Kerri, Ecommerce manager, Gael Force marine

How our pricing works

Most clients pay a monthly management fee, starting from £350. Some prefer a lower fee plus a share of affiliate revenue. We’ll recommend whichever works best for your size, and there are no long lock-in contracts.

Get a quote

Affiliate marketing FAQs

We run your affiliate programme for you. That means recruiting publishers, managing commissions, approving sales, keeping partners active and reporting on results. You get an expert team without hiring in-house.

It depends on the size of your programme. Our management fees start from £350 a month, and you also pay commission to affiliates on the sales they drive. Because you pay commission on results, it is one of the most cost-effective channels to run.

Awin normally charges a platform fee plus a tracking fee on the sales it records. As an Awin agency partner, we can get the platform fee waived completely and reduce the tracking fee by 15%.

Most programmes are live within 4 weeks. You will usually see your first affiliate sales soon after launch, with steady growth over the first three to six months as more partners join.

Not always, but for most UK retailers Awin is the best place to start because of its size and the range of publishers on it. We will tell you honestly if another network suits you better.

Yes. We will start with a free audit of your current setup, then fix what is not working, from tracking gaps to inactive partners and commission you should not be paying.

It works best for ecommerce brands with healthy margins and products people search for or compare. If it is not a good fit for you, we will say so on the first call.

Ready to grow sales through affiliates?

Book a free 30-minute call. We’ll look at your products and goals, tell you what an affiliate programme could do for you, and check whether you qualify for the Awin fee saving. No hard sell.
Book your free call

Prefer to talk now? Call 0333 772 9241 or email info@focusecommerce.co.uk

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