Navigating the Future of E-Commerce:

 Personalized Shopping Experiences

In the dynamic world of e-commerce, the future is all about personalization. As we delve deeper into the digital era, the key to customer satisfaction and business growth lies in personalized shopping experiences.


Emerging technologies like AI and Machine Learning are not just buzzwords; they are revolutionizing e-commerce. These technologies enable businesses to analyze vast amounts of data to understand customer preferences and behaviors like never before.

Personalized Shopping Experiences

Imagine a shopping experience where every product recommendation is tailored to your specific needs, where search results align perfectly with your interests, and where your entire customer journey feels uniquely yours. This is not a distant dream but a rapidly approaching reality.


Personalization is becoming the cornerstone of customer engagement and retention strategies. By providing bespoke experiences, businesses can not only increase sales but also build lasting relationships with their customers.

customer engagement and retention

As we embrace these technological advancements, the question remains: How can we, as professionals in the field, leverage these tools to create unparalleled customer experiences? Let’s discuss the future of personalized shopping in e-commerce and how we can be a part of this exciting journey.

future of personalized shopping

Data-driven marketing automation

Here at Focus Ecommerce we partner with the leading AI-powered platform, Spotler.

Offering a complete marketing automation platform for B2B, B2C & eCommerce marketers to run multi-channel campaigns.

Ensuring you get access to all inbound and outbound tools and technology to engage your audience, delight your customers, gain more conversions, improve customer experience and grow your business.

Data-driven marketing automation

More sales, more customers and more growth for your eCommerce business

Improve your campaigns, implement cross-channel marketing strategies, and automate tasks that increase income. Promote loyalty, encourage recurring business, and bring back dormant clients. We offer the resources you need to expand your online store.

Latest Website Development Project

New Client

Ecommerce Website Launched

We are pleased to announce our latest e-commerce website development is now live.

Web Development

Building an ecommerce website

We are thrilled to announce in partnership with HMS16 the launch of our new website development project for Jersey Honey, dedicated to luxury scented candles!

Built on Shopify in double-quick time to satisfy a need in the run-up to Christmas. 

building an ecommerce website
Jersey Honey Luxury Candles Shopify Website

Why use shopify

Shopify Development

Shopify e-commerce platform is easy to use with customizable themes, apps, and integrations.
It offers excellent customer support and security features. With Shopify, it allowed us to quickly set up their online store and will allow us to manage orders and inventory.
Overall, Shopify is a great choice for small businesses seeking a user-friendly platform, reliable support, and a range of advanced features to succeed in the e-commerce world.

When building an ecommerce website for a client, we always assess their needs an d find the most suitable platform to match their requirements.


Jersey Honey

An ethical approach and beautiful items are the goals of the business Jersey Honey.

Based in the Channel Islands, a spotless eco-bubble in the English Channel with warm Gulf Stream waters and a microclimate that encourages the production of high-quality honey by bees, they can fully benefit from their position.


Why we used shopify

Luxury Scented Candles

Jersey Honey candles are manufactured with skill and stand for excellence and purity. Each candle is created with a unique, 100% vegetable wax blend that includes soy, coconut, and rapeseed.

A clean, even burn is supported by a cotton wick and a paper core. Each candle has a burn time of up to 50 hours, ensuring longevity. It’s more than just a purchase; it’s an investment in a lasting memory that will frequently give you moments of style, vigour, and tranquilly.

How to Increase Website Traffic

Growing your online audience

How to Increase Website Traffic

Driving traffic to your e-commerce website is crucial for the success of your online business. Here are some top tips on how to increase website traffic.

Table of Contents

Search Engine Optimization (SEO):

Optimize your content with keywords

Improving your content with Search engine optimisation (SEO) is the process of incorporating keywords that are relevent to your business into your content.

After someone types a word or phrase into a search engine to reach a website, business connections are created. It is simpler to increase the number of visitors to your website if you are aware of the search phrases people use to find it.

You might only use certain terms, like a brand or product name. Or, they could be features or advantages that set you apart, think like a consumer, sometimes businesses will have internal refereneces that make no sense in the real world.

There are various free tools you can use to aid you in search engine optimisation, Google Analytics –  You can view the keywords your website visitors have previously used to locate you to help you optimise the content on your website.

Google Search Console Another free tool you can use to monitor how frequently your website shows in search results, which search phrases bring in the most visits, and how frequently people click on your site in search results


These tips can help maximise your SEO efforts:

Ensure your pages have thorough descriptions of your products and their benefits so that search engines like Google and Bing can discover them. Make sure yuo fill in your SEO titles and Descriptions, these will aid consumers to find and understand your offering in the search results.

Utilise the content on your website. Articles, blog entries, user reviews, and other material increase your website’s search ranks and draw visitors.

Improve your graphics. Make sure images and videos are mobile-optimized. Search engines are considerably better at indexing words than visual elements, but they can increase your Google ranking. If you’re using photos on your website, make sure each one has a brief description in the alt attribute so that the search engine may use to understand the image.

Learn more about Effective SEO here

Looking for Help With Your SEO

Our search engine consultants will collaborate with you to outperform and outrank your rivals.

They will delve into your business and goals. Extensively research the target market using the insights provided. identifying which search terms should be targeted to achieve your objectives. We will carry out a full audit of your website to assess if any technical issues exist that need to be fixed. In conclusion we plan a SEO strategy with realistic and measurable targets in place.

effective SEO. How to Increase Website Traffic - SEO Services Colchester
How to Increase Website Traffic - Landing Pages
Contact to learn mor about Shopify

Create Targeted Landing Pages

A unique landing page with content tailored to their interests can help them interact with your website and, ultimately, your business. Create pages that showcase content that is suited to website visitors’ priorities using website analytics. Based on the postings someone has been reading or updates on new features of a product they have been researching, this may appear to be a special deal.

Craft Engaging, High-Quality Content

A fantastic strategy to increase traffic to your website is to provide interesting, high-quality content that addresses readers questions or offers a fix for a particular issue. By doing this, you may establish the authority of your website and establish your company as a market leader.

Additionally, your SEO efforts might be aided by producing original, engaging, and useful content. Your website will rank higher on search engine results pages (SERP) the more you optimise your content and the more visitors you receive. Additionally, publishing worthwhile and helpful content can enhance the possibility of returning visitors. This is because readers will be aware of the value and dependability of your information.

Make sure your material is simple to read and easy to comprehend while creating it. For instance, a website subheading will make it simple and quick for the reader to get the information they need.


Promote Your Website with Digital Ads

Ads for everything from online courses to sunglasses and much more can be seen all over the internet. These advertisements, often known as digital or banner ads, are made to direct users to a website or landing page for a particular campaign. These ads are effective because they may be posted on websites or blogs that cater to a particular target, such as fashionista’s who want the latest fashions or outdoor lovers and are a great way to increase website traffic


Digital ads on social media sites like Facebook and Instagram may be broken down by age, gender, interests, and education level and targeted to incredibly specific audiences. The information you have about the website activity of your visitors—such as which pages or goods they looked at when—can make it simple for you to create and manage advertising that target people who are actively looking for what you have to offer.


To establish a paid media strategy, choose where to position your ads and how long they should run by working with a agency, such as Focus Ecommerce. We are specialists in this subject can also offer advice on how to improve a campaign’s success over time and what results to anticipate from a campaign.

How to Increase Website Traffic with Email Marketing

Email Marketing

Email is a tried-and-true method of driving traffic and growing your online audience. Email can be a potent outreach tool that helps you target, educate, and direct visitors to particular web pages on your site. Its also been known to be one of the cheapeast and most cost effective way in increase sales conversion and gaining traction for your online shop.

There are 2 main types of email promotions:


  • Email newsletters can include informative content and advertising for sales or events. They can direct viewers to your website so they can read an article or take advantage of a promotion. While they might not attract many new website visitors, these might be an effective approach to attract customers who are already familiar with you and keep customers engaged
  • Promotional emails use to draw attention to certain products or events. For instance, you might advertise an exhibition or an event in your shop. Promotional emails can also assist you in showcasing recently released videos, services, or goods.

In both situations, you can use data-driven segmentation of your email list to target the groups most likely to respond to customised versions of your newsletter or offer. You could be perplexed as to why you didn’t start an email campaign sooner once your target audience realises the value you can provide for their business.

“Email allows you to connect with a global audience. Nearly everyone has an email address, making it a powerful channel for reaching potential customers regardless of their location.,” says Ivan Latter, CEO at Focus Ecommerce. “Email marketing is a versatile and cost-effective tool for building and nurturing relationships with your audience, driving engagement, and ultimately boosting your business’s bottom line. Its ability to deliver targeted, measurable, and personalized messages makes it a valuable asset in your marketing toolkit.”

Increase Your Backlinks from Reliable Sources.

How to increase website traffic via Backlinks, also known as inbound links, these are links that go to a certain page on your own website from those on other websites. Your chance of ranking better on search engines increases as you acquire more high-quality backlinks. This is because backlinks increase the authority of your website and let search engines know how well-liked it is by consumers. A trustworthy website is required for backlinks; otherwise, the reverse result could happen.

Other reasons backlinks are crucial for your company is as follows:

  • Your website will draw more people the higher up the search engine results it appears.
  • Backlinks support the development of consumer trust.
  • Backlinks might increase public awareness of your brand’s existence.

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy in which individuals or businesses (affiliates) promote products or services of other companies (merchants) and earn a commission for each sale or action generated through their marketing efforts and is a way to drive traffic to your website. It’s a mutually beneficial arrangement for expanding your web presence, where affiliates are rewarded for driving traffic or customers to the merchant’s website, and merchants can expand their reach and increase sales without upfront advertising costs.

Affiliate marketing is a popular strategy in e-commerce and online business and has expanded into various industries beyond just retail, including software, finance, health, and more.

Affiliate marketing has several advantages:


  • Low Risk: Merchants only pay for actual sales or desired actions, making it a cost-effective advertising model.
  • Wide Reach: Affiliates can tap into their own audience and networks, helping merchants reach a broader customer base.
  • Diverse Marketing Channels: Affiliates can use various marketing strategies to promote products or services.
  • Performance-Based: Both affiliates and merchants benefit from successful outcomes, encouraging ongoing collaboration.

Full Service Ecommerce Agency, Your Flexible Solution​

Choose how and where you want us to be involved, whether as an extension of your in-house team or existing agencies, or allow us to fully manage your ecommerce and marketing activities.


Ecommerce Consultants

Effective SEO (Search Engine Optimization)

Search Engine Optimisation

Whats is Effective SEO

Effective SEO (Search Engine Optimization) refers to a set of strategies and practices aimed at improving your website’s visibility and ranking in search engine results pages (SERPs). The goal of SEO is to drive organic (non-paid) traffic to your website by optimizing various aspects of your site to align with search engine algorithms. Here are some key components of effective SEO:

SEO, which stands for Search Engine Optimization, is a crucial aspect of digital marketing and online presence for several reasons:

Increased Visibility: The primary goal of SEO is to improve a website’s visibility in search engine results pages (SERPs). When your website ranks higher for relevant keywords, it is more likely to be seen by people searching for information, products, or services related to your business.

Organic Traffic: SEO helps generate organic (non-paid) traffic to your website. Unlike paid advertising, which stops delivering traffic once you stop paying, SEO efforts can continue to attract visitors over time, making it a cost-effective long-term strategy.

Credibility and Trust: Websites that appear at the top of search results are often perceived as more credible and trustworthy by users. SEO can help you establish authority in your industry, leading to increased trust among your target audience.

Table of Contents

1. Keyword Research:

The practice of identifying and selecting relevant keywords to target in your SEO efforts.

Identify relevant keywords and phrases that your target audience is likely to use when searching for products, services, or information related to your business. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find valuable keywords.

2. On-Page SEO:

On-Page SEO, also known as on-site SEO, refers to the practice of optimizing individual web pages on a website to improve their search engine rankings and visibility. It involves making changes and improvements directly to the content, structure, and HTML code of a webpage. The primary goal of on-page SEO is to provide a better user experience and make it easier for search engines to understand the content of a page. Optimize individual pages on your website by incorporating target keywords into elements such as titles, headings, meta descriptions, and content. However, avoid keyword stuffing, as it can negatively impact user experience and rankings.

3. High-Quality Content:

Content Optimization: Focusing on improving the quality and relevance of the content on a website to improve its search engine rankings

Create valuable, informative, and engaging content that addresses the needs and questions of your audience. High-quality content attracts both visitors and search engines, leading to higher rankings.

4. Optimized Images and Multimedia:

Use descriptive file names and alt text for images and multimedia content to make them searchable by search engines. Optimized media enhances user experience and accessibility.

effective seo

5. Mobile-Friendly Design:

Ensure your website is responsive and mobile-friendly. With the mobile-first indexing approach, Google prioritizes mobile versions of websites for indexing and ranking. 

A mobile-friendly design, also known as a responsive design or mobile-responsive design, is a crucial aspect of web development and design. It ensures that a website or web application is accessible, usable, and visually appealing on various mobile devices, such as smartphones and tablets.

6. Page Speed Optimization:

Improve your website’s Technical SEO by optimizing loading speed on image sizes, reducing unnecessary code, using browser caching, and utilizing content delivery networks (CDNs). you can check page speed for free by visiting

We see a lot of slow websites, WordPress sites in particular where people have opted for the cheapest hosting solution, like many things you get what you pay for, if your hosting is costing pennies then likely your not getting a very good level of service, you’ll be on a server with 100’s of other websites of whom could be using all the bandwidth, rederring you site slow or even unusable. Check out our hosting service here

Wordpress speed test results

7. Technical SEO:

This aspect of SEO deals with optimizing the technical aspects of a website, such as site speed, mobile-friendliness, and structured data. Also address technical issues that might hinder search engine crawlers from indexing your site properly. This includes fixing broken links, optimizing URL structure, and creating an XML sitemap.

8. Backlink Building:

Earn high-quality backlinks from reputable websites in your industry. Backlinks serve as “votes of confidence” from other sites, indicating your website’s authority and relevance. However, don’t be tempted by phishing emails offering you 100’s of back links on ‘so called’ reputable websites. Your links should be on relevent websites, do not use a scattergun approach.

9. User Experience (UX):

Design your website with a focus on user experience. User-friendly navigation, intuitive design, and fast load times contribute to higher rankings and better engagement.

10. Local SEO (for Local Businesses):

If you have a physical presence, optimize your website for local search by creating and maintaining a Google My Business profile, acquiring local citations, and gathering positive reviews.

11. Regular Content Updates:

Keep your website updated with fresh, relevant content. Regularly publishing new blog posts, articles, or product updates signals to search engines that your site is active and valuable.

12. Monitor and Analyze:

Use tools like Google Analytics and Google Search Console to monitor your website’s performance, traffic sources, keyword rankings, and other important metrics. Analyze this data to identify areas for improvement.

Remember that SEO is a long-term strategy, and it requires ongoing effort and adaptation as search engine algorithms evolve. Focus on providing value to your audience, adhering to best practices, and staying up-to-date with the latest SEO trends and guidelines.

Looking for Help With Your SEO

Our search engine consultants will collaborate with you to outperform and outrank your rivals.

They will delve into your business and goals. Extensively research the target market using the insights provided. identifying which search terms should be targeted to achieve your objectives. We will carry out a full audit of your website to assess if any technical issues exist that need to be fixed. In conclusion we plan a SEO strategy with realistic and measurable targets in place.

effective SEO. How to Increase Website Traffic - SEO Services Colchester

Choosing an Ecommerce Platform

What to look for when choosing an ecommerce platform.

Choosing the right e-commerce platform for your business is a crucial decision that can impact your online success. Here are some key factors to consider when evaluating and selecting an e-commerce platform:

1. Type of Business and Products:

Consider the nature of your business and the types of products you’re selling. Some platforms might be better suited for physical goods, while others excel with digital products or services.


Ensure that the platform can accommodate your business’s growth. It should handle increasing numbers of products, customers, and transactions without compromising performance.

3. Customization and Flexibility:

Evaluate how much customization the platform allows. Depending on your business needs, you might require extensive customization to match your brand and unique requirements.

Contact to learn mor about Shopify

4. User Experience (UX):

A user-friendly and intuitive interface is essential for both customers and administrators. Look for platforms that offer responsive and mobile-friendly designs.

5. Features and Functionality:

Identify the essential features your business requires, such as product catalog management, inventory management, payment gateways, shipping options, and SEO tools.

6. Integration Capabilities:

Check if the platform can integrate with other tools you use, such as accounting software, email marketing platforms, analytics tools, and more.

7. Security:

Security is paramount for an e-commerce platform. Look for built-in security measures like SSL encryption, regular updates, and PCI compliance for handling payment data.

8. Performance and Speed:

Slow loading times can deter customers. Choose a platform known for fast page loading and smooth performance.

9. SEO-Friendly Features:

An e-commerce platform that supports search engine optimization (SEO) practices can help your products get discovered more easily on search engines.

10. Support and Documentation:

Evaluate the level of customer support offered by the platform. Are there resources like documentation, tutorials, and a customer support team to help you troubleshoot issues?

11. Costs and Pricing:

Consider the overall cost, including platform fees, transaction fees, payment gateway charges, and any additional costs associated with add-ons or extensions.

12. Mobile Commerce (M-Commerce):

With the rise of mobile shopping, make sure the platform offers mobile-responsive designs and a smooth mobile shopping experience.

13. Multi-Channel Selling:

If you plan to sell across multiple channels (website, social media, marketplaces), ensure the platform supports these integrations.

14. Data Analytics and Reporting:

Access to data analytics and reporting tools is vital for monitoring your business’s performance and making informed decisions.

15. Future Upgrades and Maintenance:

Assess how often the platform releases updates and new features. Regular updates can keep your site secure and up-to-date.

16. User Reviews and Recommendations:

Research user reviews and recommendations to understand real-world experiences with the platform.

Furthermore, Remember that each business’s needs are unique. Prioritize the factors that align with your business goals and long-term strategy. It’s also a good idea to consult with other business owners, industry experts, or developers to gather insights before making a final decision.

Why us

Looking For a Reliable Development Partner?

We only build on ecommerce platforms that offer the scalability and customisation you need to deliver a growth-enabled, brand-focused web stores that puts your customer first.

We offer options to suit all levels of investment, from start up businesses to enterprise level companies.

Website Development

Why should companies use email marketing

Why should companies use email marketing

Companies should use email marketing for a variety of reasons, as it remains one of the most effective and versatile digital marketing strategies.

Companies should use email marketing for a variety of reasons, as it remains one of the most effective and versatile digital marketing strategies. Here are some key reasons why companies should consider incorporating email marketing into their overall marketing efforts:

1. Direct Communication:

Email marketing allows companies to communicate directly with their target audience. It provides a personalized and one-on-one communication channel, making it easier to connect with customers on an individual level.

2. Cost-Effective:

Email marketing is relatively cost-effective compared to traditional advertising methods. Sending emails to a large audience can be done at a fraction of the cost of traditional print or TV ads.

3. High ROI

Email marketing often delivers a high return on investment (ROI). Due to its relatively low costs and the potential for driving significant revenue, the ROI for email marketing campaigns can be substantial.

4. Segmentation and Personalization:

Modern email marketing platforms allow companies to segment their email lists based on various criteria such as demographics, purchase history, behavior, and more. This segmentation enables companies to send targeted and relevant content to different groups of recipients, increasing the likelihood of engagement.

5. Automation:

Email marketing platforms offer automation features that allow companies to set up automated email sequences based on triggers or specific actions. This enables businesses to nurture leads, onboard new customers, and engage with subscribers without manual intervention.

6. Engagement and Conversion:

Emails can be used to drive engagement and conversions. Well-crafted emails with compelling content, offers, or calls-to-action can encourage recipients to take desired actions, such as making a purchase, signing up for a webinar, or downloading a resource.

7. Brand Awareness and Loyalty:

Consistent email communication helps to reinforce brand awareness and keep the company’s products or services top of mind for subscribers. Regular updates and valuable content can also foster customer loyalty over time.

8. Analytics and Tracking:

Email marketing platforms provide detailed analytics and tracking capabilities. Companies can track metrics like open rates, click-through rates, conversion rates, and more, allowing them to measure the effectiveness of their campaigns and make data-driven improvements.

9. Easy to Share:

Recipients can easily share interesting or valuable email content with their friends, family, or colleagues. This word-of-mouth sharing can help extend the reach of the company’s message beyond the initial subscriber list.

10. Mobile-Friendly:

A significant portion of email opens occurs on mobile devices. Email marketing templates can be optimized for mobile viewing, ensuring that messages are easily accessible and readable on smartphones and tablets.

11. Data Collection:

Email marketing provides an avenue for companies to gather valuable customer data. This data can be used to refine marketing strategies, tailor offerings, and gain insights into customer preferences.

12. Complementary to Other Channels:

Email marketing can complement other marketing channels, such as social media and content marketing. It can be used to promote blog posts, share social media updates, and direct traffic to various online assets.

Overall, email marketing remains a powerful tool for companies to build relationships with their audience, drive engagement, and achieve their marketing goals. However, it’s essential to create high-quality, relevant content and maintain a respectful approach to avoid spamming and alienating subscribers.

Lets work together

We work with all sizes of business, so if your serious about digital growth, Get in touch today

Bringing Trading Data to the Centre of Decision Making in IRP Version 8.8.0

Bringing Trading Data to the Centre of Decision Making in IRP Version 8.8.0

IRP keeps making data investments to deliver precise  trading data for increased visibility and control..

IRP Version 8.8.0 is a large software release and contains an upgrade to the latest PayPal version, enhancements to Marketing Cloud, Feed Manager and the release of the Daily Trading Profits email.


IRP continues to invest in data to bring accurate trading data to the centre of decision making.


The focus on efficiency, increasing visibility, controlling merchant costs and increasing sales is critical to current and future IRP platform thinking and development.

PayPal Gateway Rebuilt in Partnership

PayPal part funded this 3 month development project deepening our partnership with this key Technical Partner.

The latest version of PayPal brings new merchant opportunities as well as improved user experience, more payment options and increased conversion potential. Online shoppers still have the ability to checkout directly from the basket or in the checkout flows, but they now have additional payment options like Pay Later. This is PayPal’s own implementation of the popular ‘Klarna’ method of paying for purchases.


The latest PayPal version works seamlessly with your IRP (whether desktop, mobile or tablet) and should help with your customer conversion while reducing payment failure rates.


Highlights included:

  • Increased Conversion
  • Improved UX
  • Pay Later Options
  • PayPal Credit Cards
  • Wide Range of supported Countries
  • More Currencies Supported
  • Alternative Payment Methods

Marketing Cloud Contribution to Sales

IRP Marketing Cloud contributes an unrecognised 70% of Merchant’s revenues.


Marketing Cloud delivers huge value to merchants all contained within the transaction fee. First Party systems are critical for the future of ecommerce – and no other system has an email campaign product and a feed management tool built directly into the core platform.


IRP saves merchants from significant additional costs for plugins and 3rd party systems providing features directly in your IRP. An email system, such as Klaviyo, may cost merchants an additional £2,000-£3,000 PER MONTH on top of monthly transaction fees. Whereas Feed Manager is simply an unmatched product in scope – and a large number of plugins cannot cover the 40+ Shopping feeds that IRP provides out-of-the-box in Feed Manager.


Merchants can now see ‘contribution to sales’ when entering the Marketing Cloud for IRP Core products – Email Manager and Feed Manager. This is important to Merchants as they strive to maximise the sales from email campaigns (Email Manager) and expand their product visibility and international traffic (Feed Manager).


Highlights included:

  • Last 30 Days Sales
  • Last 30 Days % Sales
  • YTD Sales
  • Domestic v International

Feed Manager

One of the most important powerful features of an IRP is Feed Manager. It currently generates over 50% of Merchant sales to all world regions. Feed Manager provides unmatched product distribution with instant access to 40+ Google Shopping and Facebook feeds ready to use and internationally configured.


We’ve invested in Feed Manager UX, making it much easier to use and understand. Expand your international reach by easily enabling inactive feeds and viewing the contributions to your active feeds.


Simply click the Marketing Cloud logo at the top of your IRP to get started.


Highlights included:

  • Improved UX
  • View your Active Feeds
  • Easily enable feeds
  • Sales contribution last 30 Days
  • Check your Partner ID’s
  • Check Feed Status
  • Copy your Feed URLs
  • Set Restrictions and Exclusions

Trading Profits Daily Email

The IRP platform has unique capabilities in tracking sales and attributing costs. This offers ‘tight control’ of ecommerce business. We continue to leverage first-party data in ‘Trading Profits’ for merchant benefit.

Merchants will receive a daily ‘Trading Profits’ email showing the previous day’s sales total and associated traffic costs.

‘Trading Profits’ shows how Traffic, Conversion and AOV mathematically make the sales number – and how the traffic costs impact profitability. ‘Trading Profits’ also shows your traffic service provider performance with direct access to the IRP Service Marketplace.


‘Trading Profits’ is another innovation on our journey to IRP Version 9 – where IRP will bring merchants more visibility and control to sales growth, traffic costs and profitability.


Don’t hesitate to contact us if you have any questions about any of the features in this release.

Fully Featured Platform with No Development

In one package, and for one fee, IRP brings together everything you need to drive sustainable and profitable growth.


There are many ecommerce platforms to choose from. But the IRP Commerce Cloud is the only platform built with a MERCHANT FIRST profit-based approach.It’s the future of ecommerce.

It’s time to talk to IRP about how we can grow your traffic, increase sales, control costs, maximise profits and help you outperform your competition.
IRP Commerce Admin

What is Ecommerce Management

What is Ecommerce Management

E-commerce, online commerce has revolutionised the way business is carried out, has become the order of the day if people wanted to expand their business on the internet and has created the need for ecommerce management


What is Ecommerce Management

Ecommerce stores exist in varying degrees such as brick and click and pure-play businesses. But all of these businesses have one thing in common. The need for Management of ecommerce. Any company should have the ability to identify, define, and manage the relevant eCommerce initiative, as well as have a professional execute this initiative.

So, what ecommerce management? It was previously the responsibility of IT engineers and programmers, and it was later passed on to web design professionals. But a business’s eCommerce needs in today’s online retail command a proper eCommerce management and a manager who is dedicated to care of the entire campaign.


Ecommerce management entails the creation and operation of an online business website, with the ecommerce manager in charge of managing all personnel involved in providing ecommerce functions. In short, it involves knowledge of the responsibilities and roles that the fields of IT, marketing, and website development teams must perform, as well as regular interaction with them to create and promote the ecommerce for the business.

Creation and management of a business’s e-commerce initiative is no easy task. It takes a special understanding that ecommerce is like any other integral department of a business, and thus eCommerce management involves online branding, promoting the website, maintaining the freshness as well as quality of the eCommerce website, and constantly creating new plans for the website’s online business initiative.


In order for the eCommerce website to deliver the relevant message on the online marketplace. The primary focus of eCommerce manageer is the identification and redefinition of the eCommerce initiatives and objectives of the company.

Once the digital strategy is defined, selling the concept becomes simple. So, identifying the prime reason of existence of the eCommerce website is really crucial. Whether the site is for commerce, community or for content…or for a combination of them, getting ecommerce revenue from all types of businesses on the internet is now very much possible with proper ecommerce management.


Why is ecommerce management important?

Your ecommerce website isn’t a one-off creation it needs constant development to keep up to date with all the updates. You need to think of ecommerce management as a long term investment to make sure your online store continues to meet customer needs and pull in sales. Carefully monitoring user activity on your website can allow you to:


  1. Improve website efficiency By devoting time and resources to your ecommerce website, and seeing how users behave and make changes to aid conversion, complete regular maintenance and make sure content is up to date.
  2. Guide your marketing strategy Collect insights about how your customersare using the website and what they are purchasing. Who they are?, and what they want from your brand? Then you can create a personalised marketing approach.
  3. Improve productivity Owners of ecommerce businesses can use tools and software to simplify and automate administrative tasks. As a result, your team will be able to devote more time to the creative and strategic aspects of ecommerce.
  4. Focus your time on what matters You ecommerce manager can make data-backed decisions about where to spend time and money with clear analytics from your ecommerce platform and integrated apps


Ecommerce management is an integral part of all Business to Business transactions and hence has become the backbone of all commercial sites that exist on the internet.


As a Full Service Ecommerce Agency here at Focus Ecommerce, we specialise in connecting brands with consumers around the world. We sell & market consumer products, helping businesses reach global consumers. Offering a wide flexibile range of ecommerce services including both marketing and operational services.



Full Service Ecommerce Agency, Your Flexible Solution​

Choose how and where you want us to be involved, whether as an extension of your in-house team or existing agencies, or allow us to fully manage your ecommerce and marketing activities.


Ecommerce Consultants

Save 50% on Ecommerce Management Services

Save 50% on Ecommerce Management Services

Save 50% on initial 3 months Ecommerce Management fees

The new year always brings new focus to businesses, how to improve on the previous year, how to increase sales and reduce costs.

Here at Focus Ecommerce and Marketing we offer a variety of ecommerce management and marketing solutions to help businesses grow.

For a limited time we are pleased to offer brands and retailers up 50% off our management fees for 3 months when signing up to our services during January and February.


As a Full Service Ecommerce Management Agency we specialise in connecting brands with consumers around the world.

We sell & market consumer products, helping businesses reach global consumers

Offering a wide flexibile range of ecommerce services including both marketing and operational services.


For more details on our Ecommerce Management Services click here.


Terms and Conditions

1. Offer is only available to new clients.
2. Offer available till end Feb 2023.
3. 50% off applies to management fees only.
4. Discount is not applicable to any set up fees or sales commision or website builds.

5. 12 month minimum contract required.
6. Clients are required to pay invoices within the agreed time limit.
7. Focus Ecommerce Ltd reserves the right to decline the offer at anytime.
8. Focus Ecommerce Ltd reserve the right to amend these terms at any time

Get in Touch To See How We Can Help

Ecommerce Management

Website Management | Ecommerce Consultants

Ecommerce Managed Website

Maintaining your site to keep up to date with cyber threats, uploading new content and keep your site fresh.

Regular reviews of the site to improve conversion. A complete service managing all you future requirements.

Ecommerce Analytitcs | Ecommerce Consultants|Full ecommerce management agency

Ecommerce Management

Ecommerce management is difficult to handle, whether you’re a brand-new startup, a long-running small firm, or a major corporation. Online retailers need to coordinate and keep an eye on a lot of moving parts. We’re here to help you manage your day to day tasks, giving you the confidence to manage your overall business. 

Ecommerce Analytitcs | Ecommerce Consultants|Full ecommerce management agency

Ecommerce Analytics

Insights into customer behaviour, channel performance, product data, and more are provided by powerful ecommerce analytics. Obtain key information, make wise decisions, and boost your profitability.

Providing you with the information you need to trade commercially.

Ecommerce Marketing

ecommerce marketing consultants| Ecommerce Consultants

Digital Marketing

Creating digital marketing strategies and ecommerce strategy, managing those actions to drive brand awareness and increased conversions.

SEM, SEO, PPC, SMM, Content Marketing, Influencer, Email

Email Marketing | Ecommerce Consultants

Social Media Marketing

Our social media team aim to increase your audience, engagement and reach. As a result deliver increased inbound leads and sales. Whilst increasing your brand awareness with fully or partially managed campaigns.

Social Media Consultancy | Ecommerce Consultants

Email Marketing

Email marketing is one of the most powerful areas of digital marketing. Email marketingas an important part of a customers journey, using targeted and engaging emails we can keep your customers engaged and your business growing.

Full Service Ecommerce Agency, Your Flexible Solution​

Choose how and where you want us to be involved, whether as an extension of your in-house team or existing agencies, or allow us to fully manage your ecommerce and marketing activities.


Ecommerce Consultants

What is a Full Service Ecommerce Agency?

What is a Full-Service eCommerce Agency?

While it sounds great, you’re probably wondering what a full-service eCommerce agency would provide, which is understandable. Read on to find out more.

Do you have an Ecommerce Business? 

If this is the case, you should think about hiring a Full-Service Ecommerce agency.

What Does Being a Full-Service eCommerce Agency Mean?

It is reasonable to assume that all eCommerce agencies provide all of the eCommerce management services that your may business  require. This would be ideal, but it is incorrect. Even to go as far to say some agencies advertising a full service are still not a 100% service.


For example, you might come across an eCommerce agency that specialises in development, another that specialises in digital marketing, B2B vs. B2C, yet another that specialises in content marketing, and so on. 

What is a Full-Service eCommerce Agency

Some may even offer a combination of services, very few with give you a 100% service that can manage your online business. You might need to work with a number of different agencies if running an ecommerce business, such as  website development, content creatation for your blog, and market this content to drive traffic to your website.

Focus Ecommerce’s full-service commerce service addresses this overspecialization, giving you the same power of a specialist without the need to hire multiple companies and saving you money.

Here are some of the services we can offer your eCommerce business. This includes but not limited to:

  • Ecommerce Development
  • Ecommerce Strategy
  • Website Managment
  • Tracking and Analytics
  • UI/UX Design
  • Website Performance Optimization
  • Back Office Processes
  • Order Management
  • Customer Services
  • Stock Control
  • Project Management
  • Analytics & Reporting
  • Marketing Strategy
  • Digital Marketing
  • Google Ads
  • Social Media
  • Email Marketing
  • PR – Brand & Product
  • Traditional Advertising (TV & Print)

Why Hire a Full-Service eCommerce Managment Company?

Working with a full-service eCommerce agency has many advantages aside from preserving your mental health. To begin with, you won’t have to juggle work between agencies to get anything done.

Coordination between different eCommerce agencies with different teams, working on various tasks, can be time-consuming, Just finding a time that suits all parties for a simple meeting can be excruciating, (imagine trying to hurd cats). It is not a long-term solution to your problem or well being.

Even if you manage to work with and coordinate between different agencies while still having time to run your own business, you’ll soon begin to wonder what the point of working with an eCommerce agency is in the first place.

One of the primary advantages of working with a Full Service Ecommerce Agency is the ability to provide a hands-off solution. That is something you will receive if you work with a full-service eCommerce agency. And if that’s not the case, and you end up coordinating between different agencies, why not just hire freelancers and save money?

Working with a full-service agency makes the most sense.

Here are more advantages to Full Service Ecommerce Management:

Long-term strategy and vision

Full-service agencies have a big picture approach that achieves your long-term goals because they offer everything from strategy and creative to marketing and technology services under one roof.

Latest technologies

Full-service agencies keep their staff up-to-date with the latest eCommerce technologies and trends.

Reducing your costs

A Full-service eCommerce agencies can handle all of your company's requirements or work with your enternal team. This will allow you to outsource your company's task to save money.

Multi-channel opportunities

Being a full-service agency entails working across multiple channels. This enables you to meet rising customer demand, increase engagement, and capitalise on multi-channel opportunities.


A full-service eCommerce agency can handle all of your eCommerce needs. Focus Ecommerce can handle everything from eCommerce websites and custom feature development to digital marketing and overall strategy.

Because we have people from various disciplines collaborating in our full-service agency, you won’t be in a disadvantaged position if you try to manage this critical revenue-generating force yourself.

In addition to being a hassle-free solution, our full-service agency makes scaling your marketing efforts easier. Because we can handle your increased workload on relatively short notice. If you want to hire outsourced professionals to help you grow your Ecommerce business, nothing less than full-service will do.

Get in Touch To See How We Can Help

Future of E-Commerce

Navigating the Future of E-Commerce:

In the dynamic world of e-commerce, the future is all about personalization. As we delve deeper into the digital era, the key to customer satisfaction and business growth lies in personalized shopping experiences.

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Jersey Honey Luxury Candles Shopify Website

Latest Website Development Project

We are thrilled to announce, in partnership with HMS16, the launch of our new website development project for Jersey Honey, dedicated to luxury scented candles!

Built on Shopify in double-quick time to satisfy a need in the run-up to Christmas. 

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