Search Engine Optimisation SEO

What is Search Engine Optimization (SEO)?

Search engine optimisation is a marketing technique focused on growing visibility in organic (non-paid) search engine results on Google and other search engines.

Otherwise know as SEO, it  encompasses both the technical and creative elements required to improve your sites rankings and drive traffic which increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. We believe these principles go hand-in-hand.

SEO Process


Sit down with you to fully understand your business and goals. Extensively research the target market using the insights provided. identifying which search terms should be targeted to achieve your objectives. We will carry out a full audit of your website to assess if any technical issues exist that need to be fixed. In conclusion we plan a SEO strategy with realistic and measurable targets in place.


Implement the strategy we devised based our research. Technical SEO issues identified during the audit will be prioritised and fixed in the early stages of the campaign. Key pages of the website will be optimised around the target keywords they are aligned with. Additional content will be written and published to both new and existing pages where we find gaps in the content on the website. Opportunities to gain links from relevant. We will be actively seek out authoritative websites to improve the authority and ranking for your website.

Measure & Evaluate

We will constantly evaluate the impact of executing the SEO campaign, we assess the changes that are made, measuring the progress of the campaign against the defined KPIs and objectives. Reporting details of both the work undertaken and results achieved, produced in an easily-understandable format for you on a monthly basis.

Ongoing Improvements

As the campaign progresses we use the insights gathered to evaluate their overall performance and make strategic changes to improve the SEO effectiveness. To effectively meet your goals and objectives, we make continuous adjustments, based on data and intuition, to ensure that your campaigns are performing.

SEO Consultants | Focus Ecommerce and Marketing

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Marketing and Ecommerce Services


Create an effective digital marketing & PR strategy which aligns to what you want to achieve as a business.


Creating digital marketing strategies and ecommerce strategy, managing those actions to drive brand awareness and increased conversions.


Our Full Service Ecommerce allows us to sell & market your consumer products for you, we do this for small to medium businesses that don’t have internal teams or retail connections or even offices