Search Engine Optimisation SEO
What is Search Engine Optimization (SEO)?
Search engine optimisation is a marketing technique focused on growing visibility in organic (non-paid) search engine results on Google and other search engines.
Otherwise know as SEO, it encompasses both the technical and creative elements required to improve your sites rankings and drive traffic which increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. We believe these principles go hand-in-hand.