About us

About Focus Ecommerce, a UK Ecommerce and Digital Agency

We’re retail people first. We’ve sat on the other side of the desk, chased the sales targets and paid the agency bills, so we build and market websites the way we’d want ours done.

2018

Founded in Colchester, Essex

34+

years in retail

15+

years in digital

Retail first, agency second

Focus Ecommerce started in 2018. Ivan has worked in retail since leaving school. He built and sold his own ecommerce business, then worked directly for brands before starting Focus Ecommerce in 2018. The idea was simple: give brands and retailers an agency that understands selling online because it’s done it, not just studied it.

Because we come from retail, we look at your website the way you do: in sales, margin and marketing spend. That’s why every project starts with your numbers, not a design brief.

Today we work with online retailers, B2B companies, charities and public sector organisations across the UK, Ireland and Europe from our base in Colchester.

“With a background in retail Focus Ecommerce understands ecommerce from both Agency and Retail perspectives. This translates into the consulting and services provided being focused on the bottom line, in delivering sales and holding down marketing spend. The results say it all in ecommerce and Focus Ecommerce has delivered.”

Daniel Loughlin · Founder of IRP Commerce

How we work

We think like retailers

Every recommendation is judged on sales, margin and cost, not how clever it looks.

One point of contact

You deal with people who know your business, from the first call to years after launch.

Straight answers

If something isn’t worth doing, we’ll tell you, even when it means less work for us.

Fixed price, clear scope

You know what you’re getting and what it costs before any work starts.

You own everything

Your website, data, accounts and content are yours. No lock-in.

Platform-neutral

Shopify, IRP Commerce, WordPress or WooCommerce. We pick what fits you.

Meet the team

A small senior team, backed by specialist developers and marketers when your project needs them.

Ivan Latter

Ivan Latter

Founder

With over 35 years in Retail, Ecommerce, Marketing, Government and Charity sector support my team has the capabilities and expertise to take your business to the next level.

Mick Latter | Focus Ecommerce and Marketing

Mick Latter

Director of media and communication

Director of media and communications and a digital content consultant for Business, Government, and Charity sectors

James Kearney - Business Development Manager

James Kearney

Business Development Manager

Experienced Sales & Marketing Professional, who brings a wealth of knowledge on website development and seo.

Who we work with

Retail, ecommerce, B2B, charity and government. Some of the organisations we’ve worked with:

Elizabeth Rose Fashion

Amathus Drinks

Perfect Moment

Royal Anglian

Frog Bikes

Gael Force Marine

Kinley Systems

EmPowerBall

“Fantastic support through Focus Ecommerce and Marketing Ltd, with both advice and digital content support. Highly professional and great understanding of our target audience and business aims.”

Royal Anglian

“Having worked with the team since 2018 I have found them to be experienced, committed, extremely responsive and excellent added value.”

Perfect Moment

What we do

One team for building, running and growing your business online.

Partners and certifications

Shopify PartnerIRP Certified PartnerAwin Agency PartnerKlaviyoDotdigitalWP EngineFeefoReviews.ioMollieBNI member

Let's talk about your business

Based in Colchester, working with businesses across the UK. Tell us what you’re trying to achieve and we’ll give you a straight answer on how we can help.