Marketing Services: Shaping your future

Our marketing service will give you access to the high-level marketing skills. Our knowledge and experience your business needs at a fraction of the costs of recruiting a full-time resource. Our focus and responsibility will be on providing the leadership and delivery of your marketing programmes in order to meet your overall aims and objectives.

MARKETING STRATEGY

Create an effective digital marketing & PR strategy which aligns to what you want to achieve as a business.

BRAND DEVELOPMENT

Developing your brand positioning, messaging strategy, tone of voice, brand essence and more.

PUBLIC RELATIONS

Using our extensive list of contacts in the PR world to create a buzz for your brand.

MARKETING SERVICES

MARKETING STRATEGY

Many small business shy away from creating a marketing strategy.   Focus Ecommerce and Marketing will create an effective digital marketing & PR strategy which aligns to what you want to achieve as a business. Detailing how the marketing functions will get you there and the tactical strategies
you will need to include.
We consider your audience, competitors, challenges, opportunities and provide a comprehensive overview of your Vision, mission and proposition.

BRAND STRATEGY

Focus Ecommerce & Marketing will consider your overall business strategy and, after defining your target client group, we will develop your brand positioning, messaging strategy, tone of voice, brand essence, along with your name, tagline and logo. We will then develop your content marketing strategy, build your marketing toolkit / assets, implement, track and adjust.

PUBLIC RELATIONS

With an extensive list of contacts in the PR world and are able to create a buzz for your brand.  From creating exciting press releases, crafting pitches, event planning, desk visits to journalists, sampling and influencer programmes. We create a comprehensive plan that will identify and deliver a strategic approach that reaches out to the outlets that reach your audience.

PACKAGING DESIGN

We like to ask a lot of questions.  We determine the scope of the project and estimate for you. We brainstorm with our clients and then deliver ideas for your packaging.  Once agreed, we tweak, organize translations, certifications and all packaging requirements before we finish artwork for sign off and then arrange for print and delivery to your warehouse.

PRODUCT LAUNCH PLANS

We have many years of product planning and lifecycle experience, developing the full marketing mix. As well as driving a full launch plan, we will listen to your goals and objectives. Establish a launch budget, define your product in detail by determining your product USP and target audience. As a result define your target audience and your distribution channels and create a pricing strategy.

TRADE MARKETING

A proven experience of driving B2B marketing strategies that are aimed at supply chain partners rather than consumers. We will work with your Sales Operations to gain partners who will get your products on shelf and in front of consumers.  We will develop marketing tools, presentations, sampling kits and pricing strategies that will enable your sale teams to go, and be confident, in the market place.

 

DIGITAL MARKETING

Creating digital marketing strategies and ecommerce strategy, managing those actions to drive brand awareness and increased conversions.

 

SEM, SEO, PPC, SMM, Content Marketing, Influencer, Email, TV & Radio.

PROMOTIONAL

Now who doesn’t love a promotion!  Focus Ecommerce and Marketing loves working on promotional/seasonal campaigns.  We will create an annual promotional calendar, assessing communication channels, determining objectives, promotional mix and messaging that aligns with your brand messaging. At the end of each campaign, we will measure effectiveness by developing a situation analysis.

 

COPY WRITING

We believe in the power of words and design. Copywriting and design work hand in hand. We know together they make the most impact for your brand online and offline. Everything we do is crafted and focussed on your business objectives. Our work helps businesses to instill trust and motivates people to buy. It inspires others to like, share and recommend your products and services. We’re the people who know that your brand’s message matters in words as well as images.

 

POINT OF SALE

Focus Ecommerce and Marketing has a wealth of knowledge in producing point of sale materials from complete in-store design, to window banners/displays, catalogues, leaflets, product displays, FSDU’s and in-store giveaways.   Retail space is a premium so we will deliver on-time and on budget whatever the size of the project.

 

SOCIAL MEDIA

 It can be hard to keep up, or even know where to start! We are experts at handling social media promotion, through content generation to developing strategy on how to achieve long term goals by publishing that original content.
Therefore we’ll take up the process of creating, scheduling, analyzing, and engaging with content posted on platforms, like Facebook, Instagram, and Twitter. Our aim is to reach new customers online or to improve and maintain your reputation.
For more info on social media – Click here.

EXHIBITIONS AND SHOWS

If you are organising an exhibition or trade show you face a twin challenge: attracting exhibitors, dealers and perhaps sponsors; and bringing in sufficient numbers of visitors to make the event worthwhile.  Having managed over 64 exhibitions in one year, we therefore feel we can manage your trade show from beginning to end, including stand layout, build, design, logistics and stand management.

Contact us today