ELIZABETH ROSE

A Story of Digital Growth an IRP Commerce Case Study

Retailer Embraces eCommerce Excellence

A Trusted Fashion Retailer Embraces eCommerce Excellence

Elizabeth Rose is a long-standing independent fashion boutique with a strong high street presence in the historic town of Tenterden, Kent. With a legacy of exceptional customer service and a carefully curated designer collection, the brand has earned a loyal customer base both in-store and online.

Elizabeth Rose partnered with IRP Commerce to take its online business to the next level. The transition to the IRP platform wasn’t just a technical upgrade — it was a strategic decision that would shape their digital future.

Why Elizabeth Rose Chose IRP Commerce

With an increasing shift in retail from bricks-and-mortar to online, Elizabeth Rose recognised the need for a platform that could drive real revenue growth while aligning with their values of quality and service. The IRP offered more than just an eCommerce solution — it delivered a complete commercial framework focused on measurable success.

Elizabeth rose fashion

Real Results

Since adopting IRP, Elizabeth Rose has:

Grown its online business significantly year over year

Achieved reliable, data-driven performance tracking

Benefited from consistent support and strategic guidance

"Despite the challenges of the lockdowns, Elizabeth Rose didn’t stand still behind the scenes. We used the time strategically to re-platform to the IRP and launch a new, user-friendly website that better aligned with our business goals. The IRP is much more than a shopping platform, it has all the analytics and trading tools we need to make Profit. The response from our customers and our staff has been overwhelmingly positive, and we’re absolutely delighted with the outcome."

Helen Pritchard, Managing Partner, Elizabeth Rose
Helen Pritchard, Managing Partner, Elizabeth Rose
Retailer Embraces eCommerce Excellence

Why Elizabeth Rose moved to the IRP

Under the direction of Helen Pritchard and Michael  Busby, the Elizabeth Rose team looked for an eCommerce agency and platform partner that might help them with their growing sales. Elizabeth Rose was able to take advantage of the increase in online demand by using the IRP platform to leverage the popularity of the “Helen for Home” social media videos.

Importantly, the platform made it possible for Elizabeth Rose to efficiently control traffic expenditures, guaranteeing that profitability was preserved despite the rapid expansion.

"As someone with an accountancy background, I related to IRP's understanding of online retail. Other providers spoke in terms I couldn’t connect with. IRP spoke my language: sales, margin and gross profit. They helped me understand the impact of variable traffic spend and, most critically, how to ensure net profitability. IRP's version of eCommerce made sense. The key distinction between traditional and online retail is traffic spend - and IRP technology allowed us to manage and control it effectively."

Michael Busby, Managing Partner, Elizabeth Rose
Michael Busby, Managing Partner, Elizabeth Rose
Focus Ecommerce Partners with IRP Commerce

The Power of the IRP Commerce Platform

Elizabeth Rose sales grew by over 300%, with net margins remaining strong and profits maximised. This impressive growth is largely attributed to the strength of the IRP partnership model and the unique performance-driven platform.

Elizabeth Rose selected Focus eCommerce as their agency partner, recognising their proven track record. Headquartered in Colchester, Essex and led by Ivan Latter, Focus eCommerce has a strong background in retail, making them an ideal strategic partner for Elizabeth Rose.

"The IRP enables Agencies to advise clients based on channel performance. Our success in securing - and keeping - the Elizabeth Rose contract came from consistently delivering the outcomes and services they needed. This has evolved into a strong, mutually beneficial partnership. At Focus Media, we believe in the Net Profit message and we are committed to innovation and delivering continued success for Elizabeth Rose and all our IRP Merchants."
Ivan Latter
Managing Director, Focus Ecomerce

Explore What IRP Can Do For You

Whether you’re a boutique or a growing brand, IRP empowers you with the tools, insights, and support to turn your eCommerce into a major revenue channel. Let us show you how.

Contact us