Growing your online audience

How to Increase Website Traffic

Driving traffic to your e-commerce website is crucial for the success of your online business. Here are some top tips on how to increase website traffic.

Table of Contents

Search Engine Optimization (SEO):

Optimize your content with keywords

Improving your content with Search engine optimisation (SEO) is the process of incorporating keywords that are relevent to your business into your content.

After someone types a word or phrase into a search engine to reach a website, business connections are created. It is simpler to increase the number of visitors to your website if you are aware of the search phrases people use to find it.

You might only use certain terms, like a brand or product name. Or, they could be features or advantages that set you apart, think like a consumer, sometimes businesses will have internal refereneces that make no sense in the real world.

There are various free tools you can use to aid you in search engine optimisation, Google Analytics –  You can view the keywords your website visitors have previously used to locate you to help you optimise the content on your website.

Google Search Console Another free tool you can use to monitor how frequently your website shows in search results, which search phrases bring in the most visits, and how frequently people click on your site in search results


These tips can help maximise your SEO efforts:

Ensure your pages have thorough descriptions of your products and their benefits so that search engines like Google and Bing can discover them. Make sure yuo fill in your SEO titles and Descriptions, these will aid consumers to find and understand your offering in the search results.

Utilise the content on your website. Articles, blog entries, user reviews, and other material increase your website’s search ranks and draw visitors.

Improve your graphics. Make sure images and videos are mobile-optimized. Search engines are considerably better at indexing words than visual elements, but they can increase your Google ranking. If you’re using photos on your website, make sure each one has a brief description in the alt attribute so that the search engine may use to understand the image.

Learn more about Effective SEO here

Looking for Help With Your SEO

Our search engine consultants will collaborate with you to outperform and outrank your rivals.

They will delve into your business and goals. Extensively research the target market using the insights provided. identifying which search terms should be targeted to achieve your objectives. We will carry out a full audit of your website to assess if any technical issues exist that need to be fixed. In conclusion we plan a SEO strategy with realistic and measurable targets in place.

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How to Increase Website Traffic - Landing Pages
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Create Targeted Landing Pages

A unique landing page with content tailored to their interests can help them interact with your website and, ultimately, your business. Create pages that showcase content that is suited to website visitors’ priorities using website analytics. Based on the postings someone has been reading or updates on new features of a product they have been researching, this may appear to be a special deal.

Craft Engaging, High-Quality Content

A fantastic strategy to increase traffic to your website is to provide interesting, high-quality content that addresses readers questions or offers a fix for a particular issue. By doing this, you may establish the authority of your website and establish your company as a market leader.

Additionally, your SEO efforts might be aided by producing original, engaging, and useful content. Your website will rank higher on search engine results pages (SERP) the more you optimise your content and the more visitors you receive. Additionally, publishing worthwhile and helpful content can enhance the possibility of returning visitors. This is because readers will be aware of the value and dependability of your information.

Make sure your material is simple to read and easy to comprehend while creating it. For instance, a website subheading will make it simple and quick for the reader to get the information they need.


Promote Your Website with Digital Ads

Ads for everything from online courses to sunglasses and much more can be seen all over the internet. These advertisements, often known as digital or banner ads, are made to direct users to a website or landing page for a particular campaign. These ads are effective because they may be posted on websites or blogs that cater to a particular target, such as fashionista’s who want the latest fashions or outdoor lovers and are a great way to increase website traffic


Digital ads on social media sites like Facebook and Instagram may be broken down by age, gender, interests, and education level and targeted to incredibly specific audiences. The information you have about the website activity of your visitors—such as which pages or goods they looked at when—can make it simple for you to create and manage advertising that target people who are actively looking for what you have to offer.


To establish a paid media strategy, choose where to position your ads and how long they should run by working with a agency, such as Focus Ecommerce. We are specialists in this subject can also offer advice on how to improve a campaign’s success over time and what results to anticipate from a campaign.

How to Increase Website Traffic with Email Marketing

Email Marketing

Email is a tried-and-true method of driving traffic and growing your online audience. Email can be a potent outreach tool that helps you target, educate, and direct visitors to particular web pages on your site. Its also been known to be one of the cheapeast and most cost effective way in increase sales conversion and gaining traction for your online shop.

There are 2 main types of email promotions:


  • Email newsletters can include informative content and advertising for sales or events. They can direct viewers to your website so they can read an article or take advantage of a promotion. While they might not attract many new website visitors, these might be an effective approach to attract customers who are already familiar with you and keep customers engaged
  • Promotional emails use to draw attention to certain products or events. For instance, you might advertise an exhibition or an event in your shop. Promotional emails can also assist you in showcasing recently released videos, services, or goods.

In both situations, you can use data-driven segmentation of your email list to target the groups most likely to respond to customised versions of your newsletter or offer. You could be perplexed as to why you didn’t start an email campaign sooner once your target audience realises the value you can provide for their business.

“Email allows you to connect with a global audience. Nearly everyone has an email address, making it a powerful channel for reaching potential customers regardless of their location.,” says Ivan Latter, CEO at Focus Ecommerce. “Email marketing is a versatile and cost-effective tool for building and nurturing relationships with your audience, driving engagement, and ultimately boosting your business’s bottom line. Its ability to deliver targeted, measurable, and personalized messages makes it a valuable asset in your marketing toolkit.”

Increase Your Backlinks from Reliable Sources.

How to increase website traffic via Backlinks, also known as inbound links, these are links that go to a certain page on your own website from those on other websites. Your chance of ranking better on search engines increases as you acquire more high-quality backlinks. This is because backlinks increase the authority of your website and let search engines know how well-liked it is by consumers. A trustworthy website is required for backlinks; otherwise, the reverse result could happen.

Other reasons backlinks are crucial for your company is as follows:

  • Your website will draw more people the higher up the search engine results it appears.
  • Backlinks support the development of consumer trust.
  • Backlinks might increase public awareness of your brand’s existence.

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy in which individuals or businesses (affiliates) promote products or services of other companies (merchants) and earn a commission for each sale or action generated through their marketing efforts and is a way to drive traffic to your website. It’s a mutually beneficial arrangement for expanding your web presence, where affiliates are rewarded for driving traffic or customers to the merchant’s website, and merchants can expand their reach and increase sales without upfront advertising costs.

Affiliate marketing is a popular strategy in e-commerce and online business and has expanded into various industries beyond just retail, including software, finance, health, and more.

Affiliate marketing has several advantages:


  • Low Risk: Merchants only pay for actual sales or desired actions, making it a cost-effective advertising model.
  • Wide Reach: Affiliates can tap into their own audience and networks, helping merchants reach a broader customer base.
  • Diverse Marketing Channels: Affiliates can use various marketing strategies to promote products or services.
  • Performance-Based: Both affiliates and merchants benefit from successful outcomes, encouraging ongoing collaboration.

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