The Busines Show 2021

The Busines Show 2021

Visit the Focus Ecommerce and Marketing stand No. B1372 at Europe’s largest business show, returning to London’s ExCeL on the 24th & 25th of November! Helping SMEs and startups grow and develop, the 43rd edition of the show will focus on getting Britain back to business by revealing the secrets of business adaptation and innovation. 

The Business Show 2021 | Focus Ecommerce & Marketing

The Business Show

was created from the bottom up to equip, educate, and inspire the world’s small companies and entrepreneurs, brings together and exhibits the expertise and services of hundreds of business professionals and leaders. With a mind-boggling 500 exhibitors, 200 stimulating lectures, and outstanding masterclasses, the event is jam-packed with everything an entrepreneur or small business needs to thrive in 2021. The Business Show is THE place to learn and grow in order to remain ahead of the competition.

With many new zones being introduced to the expo this year, including Working From Home Live, Retrain Expo, and the Franchise Zone. Working From Home Live has all the goods and services you’ll need to work remotely successfully, since working from home is growing more popular than ever.

Learn from the best business brains in a series of outstanding seminars and masterclasses that will teach you the strategies you need to build your company. Oliver Cookson, creator of Myprotein, Samuel Bevan, International Head of Emerging, Business Solutions at Snapchat, and Simon Jacobsen, UK Business Lead at Microsoft, are among the keynote speakers this year.

Visit our Stand B1372

And the best part about this years show is that Focus Ecommerce & Marketing will be there.

Visit our stand to see how we can help your business. Offering our services in Ecommerce, Social Media, Marketing/PR and IRP Commerce.

IRP Commerce Cloud

is the UK’s fastest-growing and only profit-driven platform, having safely processed billions in ecommerce transactions to 170 countries.


The IRP Ecommerce Platform includes all of the solutions and features you’ll need to improve your online business. There’s no need for costly third-party plugins or custom software development.


  • The IRP Commerce Platform provides everything an online store needs in one location, including shopping, analytics, retargeting, and marketplace access.
  • No other ecommerce platform can match the IRP Commerce Cloud’s feature set and long-term value.
  • There is no other ecommerce platform that provides you as much control over data and sales.


Everything is in the IRP.

Book your ticket today

Armed Forces Covenant

Armed Forces Covenant

Here at Focus Ecommerce and Marketing we are proudly supporting The Armed Forces Covenant. This is a promise by the nation ensuring that those who serve or who have served in the armed forces, and their families, are treated fairly.

Armed Forces Covenant | Focus Ecommerce and Marketing

What is the Armed Forces Covenant?

The Armed Forces Covenant is the nation’s pledge to those who courageously protect our country with honour, courage, and devotion.

It is a vow that we, as a community, recognise and understand that people who serve or have served in the military services, as well as their families, should be treated fairly and respectfully in the communities, economies, and societies in which they put their lives on the line.


Armed Forces Covenant

What is being done?

The covenant focusses on helping members of the armed forces community have the same access to government and commercial services and products as any other citizen.


This support is provided in a number of areas including:


  • education and family well-being
  • having a home
  • starting a new career
  • access to healthcare
  • financial assistance
  • discounted services


Further information about support services available to both serving personnel and their families , and veterans and their families  are provided on GOV.UK.

Find information about working, jobs and pensions for members of the armed forces and their families .

For more information about the background of of the Armed Forces Covenant go to the covenant policy .

You can also read the Armed Forces Covenant promise in full here .

Our Pledge

Focus Ecommerce and Marketing commit to honour the Armed Forces Covenant and support the Armed Forces Community. 


We recognise the value serving personnel, reservists, veterans and military families bring to our business and to our country. We will seek to uphold the principles of the Armed Forces Covenant, by:

  • Promoting the Armed Forces: promoting the fact that we are an Armed Forces-friendly organisation, to our staff, customers, suppliers, contractors and wider public.

  • Veterans: supporting the employment of veterans, recognising military skills and qualifications in our recruitment and selection process; working with the Career Transition Partnership (CTP) to support the employment of Service leavers;

  • Service Spouses & Partners: supporting the employment of Service spouses and partners; partnering with the Forces Families Jobs Forum; and providing flexibility in granting leave for Service spouses and partners before, during and after a partner’s deployment.

  • Reserves: supporting our employees who are members of the Reserve Forces; granting additional paid/unpaid leave for annual Reserve Forces training; supporting any mobilisations and deployment; actively encouraging members of staff to become Reservists;

  • Cadet Organisations: supporting our employees who are volunteer leaders in military cadet organisations, granting additional leave to attend annual training camps and courses; actively encouraging members of staff to become volunteer leaders in cadet organisations; supporting local military cadet units; recognising the benefits of employing cadets/ex-cadets within the workforce.

  • National Events: supporting Armed Forces Day, Reserves Day, the Poppy Appeal Day and Remembrance activities;

  • Armed Forces Charities: supporting Armed Forces charities with fundraising and supporting staff who volunteer to assist;

  • Commercial Support: offering a discount to members of the Armed Forces community;

  • Any additional commitments the company wishes to make.
Get involved

Anyone can get involved in the Armed Forces Covenant - find out how you can support the armed forces community.

Boost Your Online Sales Part 1 – Embrace Online Reviews

Boost Your Online Sales Part 1 – Embrace Online Reviews

Don’t ignore the power of your customers. An online review is as like recieving a personal recommendation and at the end of the day its the opinion of your customers that count.

Showing online reviews indicates your a honest online business and not trying to hide anything from your visitors. Whilst not all reviews will be good you should not hide away from these, rather you should embrace them and use to improve you business practices.

Your team should be giving 100% excellent customer service. Any bad online reviews should move you to evaluate your company procedures. Poor product reviews again should force you to re-evaluate, was it a one off, is there a persistent issue, if so should you buy that product again?

Keep the Good and Bad

Don’t feel that by having 1 or 2 negative reviews as detrimental to your business, its how you deal with that negativity that counts.

Be open and honest, most review systems will allow the option to leave a response, make sure you do. Make it an honest response, if you messed up – fess up! Mistakes happen people just want to see how you deal with these issues. Apologise for the inconveince, ask the customer to get in touch or indicate what you did to resolve the problem.

Keep the response polite and to the point when online. You will want to be contacting the customer directly as well to resolve it fully. Dealing with any issues will give that customer the confidence to hopefully come back and purchase again.

Use a Review Plugin

There are plenty of plugins nowadays that will help you manage reviews without major developer involvement and there are options to suit all budgets. So there is no excuse not to add reviews to your site, unless you have something to actually hide.


In other words online reviews benefit everyone. Ultimately boosting your merchant credibilty, improving your seach rankings and increasing conversion rates, how can you continue to ignore them?

Contact Focus Ecommerce & Marketing to see how we could help you.