Category Archives: Uncategorized

Strikingly

Strikingly

Easy, Beautiful Websites

In today’s digital age, having a robust online presence is crucial for any business. However, not everyone has the technical skills to build and maintain a professional website. This is where website builders like Strikingly come into play. Strikingly is designed to make website creation straightforward and accessible, even for those with no coding experience. In this blog post, we’ll explore the features, benefits, and potential drawbacks of using Strikingly as your website builder.

Why Choose Us

Simple Blog

Keep your visitors updated with our super easy blogging. Each blog post gets its own page.

E-commerce Built In

Just add our Simple Store and connect to PayPal or Stripe. Start making sales and getting paid, immediately.

Analytics

All sites come with analytics built-in. See who's been visiting with easy-to-read charts.

24/7 Support

Message us anytime by email or live chat. Our Happiness Team is always here to help you succeed.

What is Strikingly?​

Strikingly is a website builder aimed at small businesses, entrepreneurs, and creatives who need a professional online presence without the hassle of complex web development. Launched in 2012, it has quickly gained popularity due to its user-friendly interface and powerful features.

Key Features of Strikingly

1. Easy-to-Use Interface: Strikingly’s drag-and-drop editor allows users to create visually appealing websites with ease. You don’t need any coding knowledge – simply choose elements from the sidebar and place them where you want on your page.

2. Beautiful Templates: Strikingly offers a variety of sleek, modern templates that cater to different industries. Whether you’re a photographer, a tech startup, or a blogger, you’ll find a template that suits your needs.

3. Mobile Responsiveness: All Strikingly websites are mobile-responsive, ensuring that your site looks great on any device. This is crucial as more and more users access websites via smartphones and tablets.

4. E-commerce Capabilities: For those looking to sell products online, Strikingly offers e-commerce functionality. You can set up a store, manage inventory, and accept payments with ease.

5. SEO Tools: Strikingly includes built-in SEO tools to help your website rank higher in search engine results. This includes customisable meta tags, alt text for images, and more.

6. Analytics: Understand your audience better with Strikingly’s analytics tools. Track visitor numbers, see where your traffic is coming from, and gain insights to improve your site’s performance.

Benefits of Using Strikingly

1. Time-Saving: Strikingly significantly reduces the time needed to build a website. With its intuitive interface, you can have your site up and running in just a few hours.

2. Cost-Effective: Compared to hiring a web developer, Strikingly is a cost-effective solution. It offers various pricing plans, including a free version, which is perfect for those on a budget.

3. No Technical Skills Required: You don’t need to be a tech guru to use Strikingly. The platform handles all the technical aspects, allowing you to focus on your content and design.

4. Customer Support: Strikingly provides excellent customer support, including a detailed help centre, video tutorials, and 24/7 live chat support.

As Featured In

nyt
forbes
tc
lifehacker
tnw
usa-today
inc

Conclusion

Strikingly stands out as a user-friendly website builder that empowers anyone to create a professional-looking website quickly and easily. Its beautiful templates, mobile responsiveness, and built-in SEO tools make it a strong contender in the website builder market. However, if you require extensive customisation or advanced blogging features, you might need to consider other options. Overall, Strikingly is an excellent choice for those looking to establish an online presence with minimal fuss..

Visit Strikingly

Navigating the Future of E-Commerce:

Navigating the Future of E-Commerce:

 Personalized Shopping Experiences

Get Started

In the dynamic world of e-commerce, the future is all about personalization. As we delve deeper into the digital era, the key to customer satisfaction and business growth lies in personalized shopping experiences.

 

Emerging technologies like AI and Machine Learning are not just buzzwords; they are revolutionizing e-commerce. These technologies enable businesses to analyze vast amounts of data to understand customer preferences and behaviors like never before.

Personalized Shopping Experiences

Imagine a shopping experience where every product recommendation is tailored to your specific needs, where search results align perfectly with your interests, and where your entire customer journey feels uniquely yours. This is not a distant dream but a rapidly approaching reality.

 

Personalization is becoming the cornerstone of customer engagement and retention strategies. By providing bespoke experiences, businesses can not only increase sales but also build lasting relationships with their customers.

customer engagement and retention

As we embrace these technological advancements, the question remains: How can we, as professionals in the field, leverage these tools to create unparalleled customer experiences? Let’s discuss the future of personalized shopping in e-commerce and how we can be a part of this exciting journey.

future of personalized shopping

Data-driven marketing automation

Here at Focus Ecommerce we partner with the leading AI-powered platform, Spotler.

Offering a complete marketing automation platform for B2B, B2C & eCommerce marketers to run multi-channel campaigns.

Ensuring you get access to all inbound and outbound tools and technology to engage your audience, delight your customers, gain more conversions, improve customer experience and grow your business.

Data-driven marketing automation

More sales, more customers and more growth for your eCommerce business

Improve your campaigns, implement cross-channel marketing strategies, and automate tasks that increase income. Promote loyalty, encourage recurring business, and bring back dormant clients. We offer the resources you need to expand your online store.

Contact us

Latest Website Development Project

New Client

Ecommerce Shopify Website Build Launched

We are pleased to announce our latest e-commerce Shopify website development is now live.

Web Development

Building a Shopify ecommerce website

We are thrilled to announce in partnership with HMS16 the launch of our new Shopify website development project for Jersey Honey, dedicated to luxury scented candles!

Built on Shopify in double-quick time to satisfy a need in the run-up to Christmas. 

VISIT JERSEY HONEY
building an ecommerce website
Jersey Honey Luxury Candles Shopify Website

Why use shopify

Shopify Development

Shopify e-commerce platform is easy to use with customizable themes, apps, and integrations.
It offers excellent customer support and security features. With Shopify, it allowed us to quickly set up their online store and will allow us to manage orders and inventory.
Overall, Shopify is a great choice for small businesses seeking a user-friendly platform, reliable support, and a range of advanced features to succeed in the e-commerce world.

When building an ecommerce website for a client, we always assess their needs an d find the most suitable platform to match their requirements.

About

Jersey Honey

An ethical approach and beautiful items are the goals of the business Jersey Honey.

Based in the Channel Islands, a spotless eco-bubble in the English Channel with warm Gulf Stream waters and a microclimate that encourages the production of high-quality honey by bees, they can fully benefit from their position.

 

Why we used shopify

Luxury Scented Candles

Jersey Honey candles are manufactured with skill and stand for excellence and purity. Each candle is created with a unique, 100% vegetable wax blend that includes soy, coconut, and rapeseed.

A clean, even burn is supported by a cotton wick and a paper core. Each candle has a burn time of up to 50 hours, ensuring longevity. It’s more than just a purchase; it’s an investment in a lasting memory that will frequently give you moments of style, vigour, and tranquilly.

Email Marketing Automation That Matches Your Ambitions

ECOMMERCE SOLVED

Solving ECOMMERCE with Real Time Calculation of Sales, Margins and Net Profit

The IRP platform effectively solves eCommerce by demonstrating novel technology that calculates merchant net profit in real time.

Download our WHITEPAPER

Armed Forces Covenant

Armed Forces Covenant

Here at Focus Ecommerce and Marketing we are proudly supporting The Armed Forces Covenant. This is a promise by the nation ensuring that those who serve or who have served in the armed forces, and their families, are treated fairly.

Armed Forces Covenant

What is the Armed Forces Covenant?

The Armed Forces Covenant is the nation’s pledge to those who courageously protect our country with honour, courage, and devotion.

It is a vow that we, as a community, recognise and understand that people who serve or have served in the military services, as well as their families, should be treated fairly and respectfully in the communities, economies, and societies in which they put their lives on the line.

 

Armed Forces Covenant

What is being done?

The covenant focusses on helping members of the armed forces community have the same access to government and commercial services and products as any other citizen.

 

This support is provided in a number of areas including:

 

  • education and family well-being
  • having a home
  • starting a new career
  • access to healthcare
  • financial assistance
  • discounted services

 

Further information about support services available to both serving personnel and their families , and veterans and their families  are provided on GOV.UK.

Find information about working, jobs and pensions for members of the armed forces and their families .

For more information about the background of of the Armed Forces Covenant go to the covenant policy .

You can also read the Armed Forces Covenant promise in full here .

Our Pledge

Focus Ecommerce and Marketing commit to honour the Armed Forces Covenant and support the Armed Forces Community. 

 

We recognise the value serving personnel, reservists, veterans and military families bring to our business and to our country. We will seek to uphold the principles of the Armed Forces Covenant, by:

  • Promoting the Armed Forces: promoting the fact that we are an Armed Forces-friendly organisation, to our staff, customers, suppliers, contractors and wider public.

  • Veterans: supporting the employment of veterans, recognising military skills and qualifications in our recruitment and selection process; working with the Career Transition Partnership (CTP) to support the employment of Service leavers;

  • Service Spouses & Partners: supporting the employment of Service spouses and partners; partnering with the Forces Families Jobs Forum; and providing flexibility in granting leave for Service spouses and partners before, during and after a partner’s deployment.

  • Reserves: supporting our employees who are members of the Reserve Forces; granting additional paid/unpaid leave for annual Reserve Forces training; supporting any mobilisations and deployment; actively encouraging members of staff to become Reservists;

  • Cadet Organisations: supporting our employees who are volunteer leaders in military cadet organisations, granting additional leave to attend annual training camps and courses; actively encouraging members of staff to become volunteer leaders in cadet organisations; supporting local military cadet units; recognising the benefits of employing cadets/ex-cadets within the workforce.

  • National Events: supporting Armed Forces Day, Reserves Day, the Poppy Appeal Day and Remembrance activities;

  • Armed Forces Charities: supporting Armed Forces charities with fundraising and supporting staff who volunteer to assist;

  • Commercial Support: offering a discount to members of the Armed Forces community;

  • Any additional commitments the company wishes to make.

VIEW OUR ARMED FORCES COVENANT HERE

Get involved

Anyone can get involved in the Armed Forces Covenant - find out how you can support the armed forces community.

Find Out More

Boost Your Online Sales Part 1 – Embrace Online Reviews

Boost Your Online Sales Part 1 – Embrace Online Reviews

Don’t ignore the power of your customers. An online review is as like recieving a personal recommendation and at the end of the day its the opinion of your customers that count.

Showing online reviews indicates your a honest online business and not trying to hide anything from your visitors. Whilst not all reviews will be good you should not hide away from these, rather you should embrace them and use to improve you business practices.

Your team should be giving 100% excellent customer service. Any bad online reviews should move you to evaluate your company procedures. Poor product reviews again should force you to re-evaluate, was it a one off, is there a persistent issue, if so should you buy that product again?

Keep the Good and Bad

Don’t feel that by having 1 or 2 negative reviews as detrimental to your business, its how you deal with that negativity that counts.

Be open and honest, most review systems will allow the option to leave a response, make sure you do. Make it an honest response, if you messed up – fess up! Mistakes happen people just want to see how you deal with these issues. Apologise for the inconveince, ask the customer to get in touch or indicate what you did to resolve the problem.

Keep the response polite and to the point when online. You will want to be contacting the customer directly as well to resolve it fully. Dealing with any issues will give that customer the confidence to hopefully come back and purchase again.

Use a Review Plugin

There are plenty of plugins nowadays that will help you manage reviews without major developer involvement and there are options to suit all budgets. So there is no excuse not to add reviews to your site, unless you have something to actually hide.

 

In other words online reviews benefit everyone. Ultimately boosting your merchant credibilty, improving your seach rankings and increasing conversion rates, how can you continue to ignore them?

Contact Focus Ecommerce & Marketing to see how we could help you.