Good content is more likely to be retweeted and engaged with, which clearly increases your reach and audience.
Who Is Your Audience
Too many jump on Twitter and just try to reach anyone and everyone. You want your tweets to hit home with the right people, so you need to understand who they are, how they use twitter and how to reach them.
Target specific keywords and hashtags that suit your ideal buyer and people you want to engage. see what types of content they have shared in the past to see how you might engage them.
Use Twitter Advance Search Functions
It lets you narrow your search to find exactly what you’re looking for.
If you’re listening for generic terms or popular phrases, this helps you eliminate some of the noise.
The best part is you can save your searches – up to 25 per account. It’s like having custom hashtags, just for you.
Create a handful of useful searches and revisit them each week. This is an easy way to follow conversations in your specific niche.
Use a monitoring tool. These take all of the work out of social media listening. Set up alerts just like you’d build an advanced search. Receive daily reports about conversations on social media, plus real-time alerts when keywords are trending. A good tool for this is Mention