GOOGLE SHOPPING MANAGEMENT

Google Shopping Agency for UK Online Shops

Google Shopping is where people go when they are ready to buy. They see your product, your price and your photo before they ever click. Get it right and it is often the most profitable channel an online shop has.

We are an ecommerce agency first, so we manage Shopping the way a shop owner would: around products, margins and stock, not just clicks.

Get a free Shopping account review
How it works

The feed is where it starts

EXAMPLE
BEFORE
Blue shirt
Shown for vague searches, or not at all
AFTER
Men's Slim Fit Oxford Shirt, Light Blue, 100% Cotton
Matches what shoppers actually type
Brand
Colour
Size
Material
GTIN

Why most Shopping campaigns underperform

In our experience, the problems are rarely in the ads themselves. They are usually one of these.
01

A weak product feed

Vague titles, missing attributes and poor images mean Google shows your products for the wrong searches, or not at all.
02

Everything in one campaign

Best sellers, clearance lines and low-margin products all fight for the same budget.
03

Bidding on revenue, not profit

A strong return on ad spend can still lose money if the products selling are your lowest-margin ones.
04

Merchant Center problems

Disapproved products, or a suspended account, can switch your ads off overnight.

What we do

Product feed optimisation

We rewrite product titles and descriptions around how people actually search, fill in missing attributes and fix disapprovals. The feed is the foundation of every Shopping campaign, so this is where we start.

Campaign structure

We split products by margin, price and performance, so your budget goes to the products that make you money. Performance Max where it earns its place, Standard Shopping where you need more control.

Search term management

We check what people actually typed before they clicked and block the searches that waste spend.

Merchant Center support

Setup, policy issues, misrepresentation warnings and suspensions. We have [X years] of experience getting stores approved and keeping them that way.

Free listings

Google shows products for free in the Shopping tab. We make sure yours are eligible, so you pick up extra sales at no click cost.

Clear monthly reporting

One report, in plain English: what you spent, what you sold, which products made money and what we are changing next. Built on GA4 and your ad data.

Built for your platform

We build and run online shops on Shopify, WooCommerce and IRP Commerce, so we know how each one feeds products to Google. That means fewer feed errors, cleaner tracking and no back-and-forth between your web developer and your ads agency.

Shopify
WooCommerce
IRP Commerce

Results

CASE STUDY

Brian James Menswear

Rising advertising costs and declining returns were addressed through enhanced product data, improved campaign targeting and strategic optimisation of the Google Ads account, resulting in greater efficiency and stronger advertising performance.

+56.3%
[ROAS before and after]
+106.93%

[Conversion value befoee and after]

How it works

1

Free account review

We look at your feed, Merchant Center and current campaigns, then tell you what is holding you back.
2

Fix the foundations

Feed clean-up, tracking checks and a campaign structure built around your margins.
3

Launch and manage

We optimise weekly and report monthly, with a named contact you can call.

Pricing

Simple monthly management. Your ad spend is paid directly to Google.
Management from
£250 / month

or 30% of ad spend

Minimum term
3 months
or rolling monthly
Suggested ad budget
£750 / month
to start

Google Shopping FAQs

How much should I spend on Google Shopping?

It depends on your products, prices and margins. Most stores need enough budget to get meaningful data within the first month. We will recommend a starting budget after your free review.

Is Performance Max better than Standard Shopping?

Neither is better in every case. Performance Max can scale well with good data, but it gives you less control and less visibility. We often run both, using Standard Shopping for products where we need tighter control.

My Merchant Center account has been suspended. Can you help?

Yes. We will work out why it was suspended, fix the causes on your site and in your feed, and handle the review request.

Do I need to change my website?

Usually not. Sometimes we recommend small changes to product pages, shipping and returns information or checkout, because Google checks these before approving your products.

Will I own my account and data?

Yes. Your Google Ads and Merchant Center accounts stay in your name. If you ever leave, you keep everything.

Do you work with shops outside Essex?

Yes. We work with online shops across the UK.

Not sure whether Shopping is working for you?

Send us your store URL and we will review your feed and campaigns for free, then tell you straight what we would change.

Book your free Shopping review