Author Archives: Sue Moscatelli

If Marketing be the food of all business then play on!

If Marketing be the food of all business then play on!

Marketing Services Driving Execution | Focus Ecommerce & Marketing

Here at Focus Ecommerce and Marketing, our marketing services are driving impact and change.

Our marketing services embrace innovation and creativity whilst keeping our ethos of consistent, joined-up marketing solutions in our sights. Turning brand potential into business performance. Priding ourselves on differentiating clients and their products in an increasingly saturated market. We embrace innovation and creativity whilst keeping our ethos of consistent, joined-up marketing solutions in our sights. Our in-house marketers and work with, and act, as a true member of your marketing team. We can do everything in house or complement your existing internal team.

Fully Managed Marketing Service

Maximise your potential with a fully managed solution:

Having difficulty managing or maintaining your marketing? having trouble getting real results? or simply want someone to manage it for you! Our fully managed marketing team can help you, all while driving better ROI (Return on Investment) across all channels of your business. From the outset, we will agree the core strategy with key deliverables plus we have many methods of keeping you in the loop but as a minimum, we will provide a weekly report, weekly catch-ups as well as a quarterly review.

Integrated Marketing Service

Ideal for businesses that already have a small marketing team:

You may already have a Marketing Administrator who looks after your social media, but is struggling to deliver a fully joined-up marketing campaign. Or your business would benefit from some assistance with design or copywriting. Perhaps, you are simply looking for a website maintenance solution, but want to direct the activity yourself? Ultimately, we will work with you to understand what you need from us and dovetail where necessary, to perfectly complement your business’ existing skills.

TAILORED MARKETING SOLUTION

If you need fresh eyes and a fresh approach!

We also engage with clients to modernise specific elements and ensure that a marketing strategy is working as anticipated. It could be a new website, a product launch or perhaps assist with a communications plan during a merger or acquisition? We have experienced in-house design, web and copywriting professionals who will be fully briefed on your company profile to ensure we can provide the best possible service.

Book a consultation with one of our team at info@focusecommerce.co.uk or at +44 (0) 3337729241

Visit our Marketing Services page for more details on the services we can offer – View Here

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The Beginner’s Guide to B2B Content Marketing:

Beginners guide to B2B Marketing

Read our guide to B2B content Marketing to learn the Tactics You Need to Know to Get It Right the First Time

B2B content Marketing | Focus Ecommerce and Marketing

B2B doesn’t have to mean boring. All too often, B2B content marketing is assumed to be dull, boring, and massively uninteresting when compared with B2C.

But scratch that – For many B2B brands, content marketing provides the backbone of their customer acquisition strategy. When a solid strategy in place, it can be a phenomenal growth engine.

At Focus Ecommerce and Marketing, we will show you everything you need to know about driving growth for your business with content marketing.

What is B2B Content Marketing?

B2B content Marketing | Focus Ecommerce and Marketing

B2B content marketing acts as a critical elemental tool that leverages content as the core strategy to engage with prospects and customers.

The content surges typically in digital formats such as blogs, videos, articles, buyers’ guides, white papers, research reports or even social media posts, which is intelligently framed so as to entice its target audience with purposeful, focused content around topics of their interest.

Since the B2B purchase cycle is more complex than the B2C purchase cycle, buyers in B2B buying panel tend to do more research around the company, its products, its reputation, certifications and more. That’s why B2B marketers try to provide informative, non-promotional content that helps buyers make informed choices.

Who is Content Marketing aimed at?

B2B marketing campaigns are aimed at individuals with control or influence on purchasing decisions. Hence the content is also customised to provide relevant data and facts to the individual.

B2B Content Creation

The content-focus of B2B content marketing is to make sure that it is useful and practical for other companies. B2B content marketing has to be engaging and compelling over a sustained period, ensuring it can keep pace with the evolution of the buyers’ journey and beyond.

B2B Content Marketing Implementation

B2B content Marketing | Focus Ecommerce and Marketing

1. Identify your ideal audience

It is important to have an in-depth understanding and analysis of your target audience before you kickstart your content creation that will entice and attract prospects.

2. Create buyer personas

Segment the audience as per the stage of the buyer’s funnel. This is where the reader personas become significant. You have to identify potential buyers from the people that are visiting your website. By the use of Google Analytics, you can find out their necessary demographic details, such as name, age, gender, location, as well as recurring themes of interest.

Regularly coming up with new content ideas can often be one of the most significant challenges for content marketers. Here is a crucial insight which you can implement in your overall content marketing plan.

3. Content always works

Create content which will always be useful to your B2B audiences. Typically, content itself should be elaborative; it should cover the entire gamut of the topic so that your readers can stay on your content page to get all the relevant information.

Now there are many ways in which you can position your content to rank high on Google and generate traffic to your website. Such as leveraging social media insights, testing topical themes with content snippets on social media and finding topic popularity trends with Google Trends.

 

If you would like to find out more about content marketing, how we can help your business attract and maintain new customers, contact Sue Moscatelli or Ivan Latter at Focus E-Commerce & Marketing. Sue has over 25 years of experience in B2C and B2B marketing from branding, positioning, tone of voice, positioning through to promotional activity, POS, sales support tools, events and sponsorships.